F2F Class Notes 5th April (Tony)

Vocabulary

I have an MBA interview next week.

working out – the status of something and how it is going.

eg: How is the new job working out. Nothing was working out for me the other day.

catch 22 – a situation with no good outcome or way to solve it.

eg: Losing your password is always kind of a catch 22.

retrieve – to get something back that was lost

eg: I couldn’t retrieve my log in details.

elicit – to get (from someone)

eg: You want to elicit an emotional response, but not a negative one.

your brand should let help improve your consumers life

it is 6 letters, each one stands for a word S stands for Social

you should associate it with something common

do it carefully

make them happy (you force them to be happy)

feel horrible

to be more popular

let them be happy (don’t do anything to interfere, allow them to be happy)

methodology – Meh thu dall-uh jee

storytelling – Store ree tehl-Ling

MBA – closed mouth to make an M sound

Build brand recognition

popularize