F2F Class Notes 3rd March (Tanya) [s]

Vocabulary

supplier – 供应商

Original

I got a mission recently. There is a big advertising group, they organised a contest to pick a winner. We take part in the contest. But actually we know that this contest the group .. The purpose of the contest is to let their supplier go enter into their supplier pool. We have known the result but we still have to complete the proposal. So, this is what I’m doing right now. You know the patient can’t live but you still have to complete the operation.

The advertising group make up fake requirement to us and to other suppliers. They ask us to give our strategy to help Porsche increase their sales. We have to give our reasons to tell them why we choose this medias and why not others. It’s a media strategy focused on mobile media.

We analysed the industry and the target audience and the marketing overview. We give us some recommendations and why we choose this kind of medias according to our analysis. The target audience is people between 25 and 35 who are married and probably have a child with high incomes.

Correction

I went on a mission recently. There is this big advertising group. They organised a contest. We are participating in the contest. The purpose of the contest is to let their winner enter into their supplier pool. We already know the winner of the contest but we still have to complete our proposal. So, this is what I’m doing right now. You know the patient can’t live but you still have to complete the operation.

The advertising group made up a fake requirement for us and for other suppliers. They asked us to make a strategy to help Porsche increase their sales. We have to give our reasons to tell them why we choose this media and why not others. It’s a media strategy focused on mobile media. We analysed the industry, target audience and the marketing overview.

We give our recommendations and tell them why we chose this kind of media according to our analysis. The target audience is people between 25 and 35 who are married, have high incomes and have a child .

Listen to the recording and read the text out loud for the next class.