F2F Class Notes 25th May (Lina)

Social plan

Recently, my client want to us prepare one social plan, which is a part of one digital campaign, this campaign need to spread the brand -lifebuoy and its benefit- more effective to protect customers.

I think about it those days, how can I plan it ? What is the interesting and relevant content ? My head has become 2 heads. So maybe I should come back to “what is social? More and more people will share their thinking to other people via many social platforms like Weibo ,wechat, and Facebook and so on. We can sharing any pic and interesting thing on it , some contents will became hot topic and more people will participate to talk about it . Because those content is interesting for them.

So I need to find that what kind of content is interesting for our TA, and though funny way to say this content , also we need some KOLs(influential people) to help us share this content , which Kol have more influence. I will try again , oh tomorrow is target deadline.

Social plan

Recently, my client asked us to prepare a social marketing plan which will be part of a digital campaign, this campaign need to promote the brand “lifebuoy” and its benefits e.g. more effective hygiene protection for customers.

I been think about how to plan and organize this since I got the assignment.  What interesting and relevant content to be used etc. I feel like my head has grown into the size of two because of all the ideas I’m having. Maybe I should go back to basics; what is social? More and more people will share their thoughts to other people via different social platforms like Weibo , Wechat, Facebook and so on. We can share any pictures and interesting content on there, and if the content is interesting to the people it might become a hot topic because they will engage and participate in talking about it.

So I need to find out what kind of content that will be interesting for our target audience, as well as a creative way to communicate it. Also, we need some key opinion leaders (KOL) to help us share this content, specifically KOL with high influence. I will give it another go because the target deadline is tomorrow.