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Double 11
Double 11 has become to the most famous shopping event in recent years in China. Alibaba’s Tmall brand store started the Double 11 event, or the so-called Single’s Day event, for its customers to feel less lonely.
Before this festival, operators would encourage all the dealers to attend their activities, such as half-price, up to RMB400 deduct RMB50, RMB 50 deposit as to be RMB80, etc. They will make lots of advertisements through different medias almost one month in advance to attract people’s attention and enhance their thoughts Double 11 is the most cost-effective to shop. While customers would prepare for shopping lists in advance, they would compare with different prices and functions from various dealers and then add their favorite products into shopping carts. It is too hard to buy the most popular products since lots of people would snatch at the earliest and same time. So, lots of people will stay late till 11th Nov and pay their orders at the earliest which have already been in their shopping carts. Since millions of people are entering/flooding into the payment system at the same time, it will always cause the website collapse, however, with the technology development they can fix the internet issue in a short time. The internet will be stuck in several seconds and then it can automatically recover.
Alibaba recorded 1.68 billion transactions in both of Taobao and Tmall in this Double 11 and its rival JD.com catching up. It got a fast start with 7 billion worth of goods sold in the first 30 minutes of the event. Mobile users were engaged during this year’s festival, as some 90% of the total sales were made on mobile devices.
In future, shopping online will be much more interesting and normal since lots of operators have raised concepts about the 3D shopping online with the assistance of AR technology. You can shop like what you do in the real shopping mall that you can touch the products and try on the clothes, etc.

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Double 11
Double 11 has become one of the most famous shopping events in recent years in China. Alibaba’s Tmall brand store started the Double 11 event, or the so-called Single’s Day event, for its customers to feel less lonely.
Before this holiday, vendors would encourage all the dealers to attend their activities, by offering discounts such as half-price, up to RMB400 deduct RMB50, RMB 50 deposit as to be RMB80, etc. They will make lots of advertisements through different media almost one month in advance to attract people’s attention and enhance their thoughts about Double 11 as the most cost-effective time to shop. While customers would prepare shopping lists in advance, they would compare different prices and functions from various dealers and then add their favorite products into shopping carts. It is too hard to buy the most popular products since lots of people would snatch them early. So, lots of people will stay late till 11th Nov and pay their orders at the earliest which have already been in their shopping carts. Since millions of people are entering/flooding into the payment system at the same time, it will always cause the website to go down, however, with the technology development they can fix the internet issues in a short time. The internet will be stuck for several seconds and then it can automatically recover.
Alibaba recorded 1.68 billion transactions in both of Taobao and Tmall in this Double 11 and its rival JD.com catching up. It got a fast start with 7 billion worth of goods sold in the first 30 minutes of the event. Mobile users were engaged during this year’s festival, as some 90% of the total sales were made on mobile devices.
In the future, shopping online will be much more interesting and normal since lots of operators have raised concepts about the 3D shopping online with the assistance of AR technology. You can shop like  you do in the real shopping mall that you can touch the products and try on the clothes, etc.