Demo Class Notes (Jill K – Tibo)

I was GRADUATE FROM THE UNI of political science. -> I graduated 
It is totally no link. -> there is no link between my major and my job

after my graduate I was lucky to start my career at Cartier and I worked in the marketing department. – > after my graduation / after graduating

My daily work can divide into 2 different parts. half is marketing PR event and half is retail event . -> My daily work can  be divided / my work is mostly split into 2 different parts
PR is basically exhibitions and product launch events. And some pure press events that is the PR part and the other part is the marketing event consist of  shopping mall events and in boutique animations and activities.
And we also do events for POS boutiques.

We work with the CRM team to do VIP events.

Cartier is developing more and more large / getting bigger and bigger.
The structure is very complicated. I have to communicate with 8 to 10 different parties . I think it is not efficient.

I can bring resources like vendors and relationships with the landlords.

we found our consumers are getting more and more younger -> younger and younger

so the luxury brands should pay more attention to the younger generation.

we need to see how to attract the younger generation / appeal to the younger generation.

they like take photos -> they like to take photos / they like taking photos

Post on social media to help boost the brand awareness.

More and more people are eager to purchase luxury goods, we need to keep the things luxurious .

I think creative -> I think being creative / I think creativity is very precious in our industry. It makes your events different from others and make you advance in the market.

that is a very proud project of mine. -> that is a project I am very proud of
we were informed the cocktail place we cannot use anymore. -> we were informed that we could not use the cocktail place anymore

we know this news 1 month before the event so we have to find a new replacement. -> we learned this  … so we had to

we overcome this challenge and connect with the French embassy.->we overcame and connected with

they want the product to keep the value. /to retain value / to appreciate

it always keeps changed until the last minute. -> It always keeps changing

to have the hand washer in the event area -> hand sanitizer

we don’t against to have livestream events -> we are not against having livestream events

. It is not low as usual thinking. -> it is not out of place for a luxury company
I think we should embrace this trend.

Vocabulary

to sanitize (v) make clean / clean viruses …
The subway is sanitized everyday

creative (adj)

creativity (n)

luxurious (adj)

to recruit (v) give a job / make join
We need to recruit more marketing managers
We recruited 20 soldiers

to accrue (v)  : increase
We noticed accrued interest among the younger generation