F2F Class Notes (Tibo)[s]
Today we focused on:
more graphs
Homework
find a graph you feel is interesting and introduce it next class.
Speaking exercise
This is about 2016 global e-sport economy
it includes North America and Asia.
The green one is sponsorship …
The blue pie publisher fees
The total fee of North America is 177 million dollar and the total fee of Asia is 132 million dollar. -> total market size
The sponsorship in North America is 40% comparatively the sponsorship of Asia is just 29%.
On the other side the advertising of Asia is larger than north america. it is about 39% and the North American is just 21% / In Asia it is 39% against just 21% in North America
it is 39% compared to 21 % / Advertising is twice as big in Asia / 2 times bigger in Asia / in Asia it is 39% but in North America it is half of that
Looking at merchandise and tickets the North America market is 10% compared to 6% in Asia.
Merchandise and tickets represent/account for 10% of the market in North America compared to 6% in Asia
about media rights the North American market size is the same as asia/ But the amount is different it is 18.1 compared to 13.7 million dollars.
the users of iPhones didn’t increase too much /
This pie chart is about the 2016 global e-sport economy
it includes /compares North America and Asia.
The green pie is sponsorship … /sponsorship is in green
The blue pie is publisher fees
The total market size of North America is 177 million dollars and the total market size of Asia is 132 million dollars. / the North American market is bigger than the Asian market with 177 million dollars compared to 132 million dollars / the North American market is bigger than the Asian market by 45 million dollars.
The sponsorship in North America is 40% comparatively the sponsorship of Asia is just 29%. / in Asia sponsorship accounts for 40% but it is only 29% in North America
On the other side the advertising of Asia is larger than north america. it is about 39% and in North American it is just 21% / In Asia it is 39% against just 21% in North America
it is 39% compared to 21 % / Advertising is twice as big in Asia / 2 times bigger in Asia / in Asia it is 39% but in North America it is half of that
Looking at merchandise and tickets the North America market is 10% compared to 6% in Asia.
Merchandise and tickets represent/account for 10% of the market in North America compared to 6% in Asia
about media rights the North American market size is the same as Asia/ But the amount is different it is 18.1 compared to 13.7 million dollars.
where the sales come from / the break down of the sales
Vocabulary
According to : to express someone’s idea
According to Trump, Biden cheated.
fee (n) 费
Bank fees are very high
market size (n): how big a market is
The market size of phones has increased a lot
saturated (adj) 饱和
The market is saturated, everyone already has a phone
saturation (n)
The market has already reached saturation
stickiness (n) : how hard it is to leave or stop using something
The stickiness of the apple system is higher than the Huawei system so apple users are more like to continue to use apple products.
sticky (adj)
The apple system is very sticky
merchandise (n)
There are a lot of movie merchandises
merchandizing (v): using an IP on products to sell more things (bags/cups/clothes…)
They make a lot of money from merchandizing
intellectual property (IP)
Marvel owns many strong IPs
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