2F2F Class Notes (Ally)

How can a semi-premium brand move into the luxury industry? is it possible?

Edit: (tell me what the mistake is, why you made it, fix it)

they are of quite large amount of products

i don’t think it can be called cafe at this time

maybe I remembered it wrong

the objective is to let other teams introduce the ways they’re working

there would be a post telling about this

that’s also another thing bothers us

that provides a lot of limitations for our campaigns

Vocabulary

cheap: stingy

competitive edge: something that you better than others
ie. I can’t find the competitive edge.

a lot hoops to jump through

minimalistic: (风格)极简的，简约的 only for style

clutter: 杂乱; 杂乱的东西(尤指不需要的或无用的);
ie. I don’t like clutter.

distinct: 不同的; 明显的; 清晰的; 清楚的; 明白的; 有区别的; 不同种类的; 确定无疑的; 确切的;

distinguishable: 可辨的; 可以区别开的;可以辨明的; 可辨认的;可辨识的;
ie. Swedish brands have a very distinct/distinguishable style.

steer: change direction, choose direction
ie. Steer away from/clear of (avoid) my boss, she’s in a bad mood today.

make a fool out of yourself: embarrass yourself

more say in sth: more power/influence

the materials are just common materials
the raw materials/ingredients/beans are just common beans

there are a lot hoops to jump through.

they are of quite large amount of products

i don’t think it can be called cafe at this time

maybe I remembered it wrong

the objective is to let other teams introduce the ways they’re working

there would be a post telling about this

that’s also another thing bothers us

that provides a lot of limitations for our campaigns