VIP Class Notes (Whitney) (W + R + S)

For next Tuesday: you have 1 week to think about the plan that you have for Bio Oil to increase or the build brand awareness in 2019.

Thursday: A more relaxed topic.

One advantage of Bio Oil is that it is very versatile. (多用)
Another good thing about Bio Oil is that it retains moisture. (保湿)

The main disadvantage of marketing Bio Oil in China?
There is only 1 SKU in this brand.

Bio Oil also has another the drawback which is:
This product has Vitamin A as an ingredient, which is technically not good for pregnant women. However, Bio-Oil has passed many tests to indicate that it is safe for use for pregnant women.

Brand Loyalty: Bio Oil

People who will be brand loyal to Bio Oil are previous customers from overseas, mothers/women who have gone through more than one pregnancy and used this product.

Brand Loyalty is also sensitive to price and can be affected by the majority of customer’s spending power.

Pronunciation

strategic
stra-tee-jick

Vocabulary

nourish (v) 滋养
Fruits and vegetables are essential for nourishing our bodies.

deodorant (n) 除臭剂 – to make someone smell nice
Axe Body Spray is a brand of deodorant. Antiperspirant – to stop sweat
deo-de-rant

ploy (n) 策略 a technique or a move
This campaign is a clever marketing ploy.

hype (n) 炒作 people talking about our product/brand and they’re excited about it.
Build hype about the product that we want to sell.

publicity (n) 宣传 people talking about the product/brand
Launching a new product in China requires a lot of publicity.

participant (n) 参与者 someone who attends/is involved in an event
There were many participants in the AXE Body spray competition.

intrigue (v) being curious or thinking about something that is interesting but you don’t know much about.
I am intrigued by the new product launching in 2019.

broadcast (v) 传播 to spread or to promote news about a product
We have to broadcast news of the sale to our customers.

consultant (n) 顾问 someone who is an expert in their industry and who is hired for their knowledge
Marketing consultant, English consultant.

brand awareness – 品牌意识
How well people know and remember your brand and its products.

Types of promotions:
KOL Sponsorship (most effective)
Sample Marketing
Online Platform – Tmall, JD, Little Red Book

Thanks for everybody who is for coming to this meeting. I’m Vikki,  who is the product manager of bio oil and I will introduce to you to a new way to treat the dry skin today. If you have any questions, you can ask me after I finish the presentation.

I think most of you who comes came today heard about bio oil for a long time. It’s a very famous oil which can care (heal/nourish/treat) the skins and recover the stretch marks. In 2019, bio oil will bring a new way to care for dry skin, it’s a gel. The new product will have 50% bio oil and many other good (ingredients/elements 成分) for the skin. It’s really good for people who are work in a dry environment like airplane captains, flight attendets, farmers and swimming coaches etc.

There is no similar product in the market. The company launched it in UK first, and it sold very well. It broke down the normal image of a gel and brought a new way to protect the skin.

We plan to launch it in sep. when the season starts to be dry …..

Above up is what we will do in the next year, and I do hope the gel sells well. And if you have any question can ask me now.

成分, 颜色质地, 使用感, 特殊, product comparison, 产品有什么好处, Bio Oil company information, 大小, 价格.