VIP Class Notes (Whitney) [S+W]

Launching a product, pg. 32
The marketing manager has asked you to write a report on the promotional budget. Discuss the following points in your report: why ad prices are up, why samples at sports events are effective, why stands at trade fairs are down and suggestions for how to spend the budget next year.

In future, Vikki will be doing 2 classes a week, with one lesson based on the book: Cambridge English, Business Benchmark to work on her business English, the other lesson will be based on lifestyle-related topics.

Book modules: Marketing, Entrepreneurship, Change and Customer Relations

Next class focus on lifestyle.

Vocabulary

Distribution [n] sending products to more than one recipient
Commuting – moving from one place to another for work/school
Advertising
Gourmet – high standard of food & Drinks
Flavours – 口味
Taste – 口感
Spices – 香料
Massive – important or a lot
Facility – an official place like a factory or a school
Launched – a product is released to the public
Individually – 单独包装
Satchet – packet
Catering – feeding a lot of people at once for events
Instant – fast, easy to use
Packaging –  包装

We have raised spending on free samples at sports events _____ 150,000 Australian dollars ____ 50,000 ____ 200,000.

We have raised spending on free samples at sports events increase 150,000 Australian dollars from 50,000 to 200,000.

We have raised spending on free samples at sports events this year for 150,000 Australian dollars from 50,000 to 200,000.

We have reduced standas at a trade fair.

The total promotional budget for this year is 675,000