VIP Class Notes (Vicki)

Write about your daily routine

Coconuts accepted as tuition
A hospitality college in Bali,Indonesia, has begun accepting coconuts as tuition payment as students face economic hardship as a result of the corona virus pandemic.when students at the Venus one Tourism Academy pay their fees with coconuts. the college will use them to harvest virgin coconut oil .

Vocabulary

make up (n.) – hua zhuang pin
i.e. I like make up products.

lipstick (n.) – kou hong
i.e. I like to buy lipsticks.

skin care (n.) – hu fu pin
i.e. I need to pay more attention to skin care.

pimple (n.) – little red spots on the face
i.e. I have many pimples on my face.

bitter (adj.) – ku
i.e. I think coffee is bitter.

black tea (n.) – hong cha
i.e. I like to drink black tea.

research (v.) – look up different information
i.e. I research on the different types of tea to pick out the one I like the most.

fake (adj.) – not real
i.e. This product is fake.

endorsement  (n.) – the representation of a product (dai yan)
i.e. Jackie Chen just got a new brand endorsement for xxxxx.

random (adj.) – not in any pattern (sui ji de)
i.e. The list of numbers is random.

vital (adj.) – important
i.e. This is vital! -> This is important!

influence (n./v.) – ying xiang
i.e. That picture influenced a lot of people.
i.e. That picture had a big influence.

influencer (n.) – the person who influence (wang hong)
i.e. Many celebrities are big influencers online.

rational (adj.) – act with reason
i.e. People should be more rational.

irrational (adj.) – act without reason
i.e. Many fan girls are so irrational.

empty vase (n.) – just a pretty face, nothing inside
i.e. I think many celebrities nowadays are just empty vases.

status (n.) – level in society
i.e. People always want to achieve higher status.

society (n.) – she hui
i.e. We live in the society.

combine (v.) – mix two things together
i.e. If I combine red and white, it will make pink.

susceptible (adj.) – vulnerable (cui ruo de)
i.e. If you don’t wear a big jacket outside, you will be susceptible to get a cold.

hawk (v.) – to sell things informally (jiao mai)
i.e. Lots of people hawk their products at the night market.

confidence (n.) – zi xin
i.e. Confidence is key.

self-esteem (n.) – zi xin
i.e. People need to raise their self-esteem.

pursuit (n.) – zhui qiu
i.e. The pursuit of happiness is a long journey.

real estate (n.) – fang di chan
i.e. My friend works in real estate.

socialism (n.) – she hui zhu yi
i.e. China adopts the socialism method of society.

capitalism (n.) – zi chan zhu yi
i.e. America adopts the capitalism method of society.

Have you ever been on social media and seen your favourite celebrity talking about a product? These endorsements might not be totally random, and are actually seen as a vital part of the marketing process. The question is: How do social media influencers ‘influence’ what you buy?

Human desire for status and making friends, combined with our need to belong to a group, make us susceptible to being ‘socially influenced’. Companies often use that desire to have a similar lifestyle to a celebrity we admire to hawk or launch a product. So, what do these endorsements actually do?