VIP Class Notes (Tibo)[S+W]

Write about the dress code at work, what can you wear , what is forbidden?

We must wear black clothes in the department store

she is famous and very beautiful, one of our cosmetic company YSL, they catch the trend and made a lot of ads online. Most girls wanted to become like the Korean actress.

we have never make up , only skincare
many girls didn’t use make up after February.But some companies like us which just sell skincare can maintain their sales.

Our target customer are between 16 to 40. We have 3 scents for different age groups of people
When we sell to women we have to talk so much, we need to break the ice / create a connection.
We ask some questions to them and we use their feedback to break the ice. We tell them the reasons of their skin care problems is need a lot of things and we give some gifts.

For men we just smile and try something in his hand and he will buy.

only 5% are men.
Most men buy skincare by their wife.
every month I buy skincare for my husband. He just calls me my skin care is used up I need a new one and says thank you
If his wife is pregnant he will come to our counter and buy the product for his wife.
Sometimes they come and they say my wife wants to talk to you.

many customers buy our skincare to their daughter or their kids.
they always buy the products for pimples or acne.

25 year old women / women who are 25 / buy some cleansing products and moisturizers and 35 yo women buy some anti aging products.

every 2 months because our bottles are very small.
just 30ml

we often meet some strange customers.
they ask some strange questions and they buy nothing

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We must wear black clothes in the department store  / we have to wear black clothes is it part of our dress code

she is famous and very beautiful, one of our cosmetic company YSL, they caught the trend and made a lot of ads online. Most girls wanted to become like the Korean actress.

we have never made make up products, we only do skincare
many girls haven’t  used make up after/since February.But some companies like us which just sell skincare can maintain their sales. / don’t see a drop in sales.

Our target customer are between 16 to 40. We have 3 scents for different age groups of people
When we sell to women we have to talk so much, we need to break the ice / create a connection.  / women customers require more time and like to have a discussion
We ask some questions to them and we use their feedback to break the ice. We tell them the solution to their skin care problems needs a lot of things and we give them some gifts.

For men we just smile and try something on his hand / let him try a sample and he will buy.

only 5% are men.
Most men buy skincare products for their wife.
every month I buy skincare for my husband. He just calls me and tells me my skin care is used up I need a new one and says thank you / my skin care bottle is empty
If his wife is pregnant he will come to our counter and buy the product for his wife.
Sometimes they come and they say my wife wants to talk to you. / they give me their phone directly and their wife talks to me.

many customers buy our skincare for their daughter or their kids.
they always buy the products for pimples or acne.

25 year old women / women who are 25 / buy some cleansing products and moisturizers and 35 yo women buy some anti aging products.

they usually buy every 2 months because our bottles are very small.
our bottles are just 30ml

we often meet some strange customers.
they ask some strange questions and they buy nothing / they leave without buying anything

Lipsticks wasn’t popular a few years ago, people thought that only old women use them. There’s a Korean drama called you from the stars in 2014, and lipsticks has been popular after it. The lipstick effect drives the entire cosmetics industry, many cosmetic companies have continued to grow since then. They always used the idea to push the sales is that they promote a lipstick to attract consumers to their counters. Salespeople in the reception of customers will recommend a lot of products to them, and many hot lipsticks are not sold alone. Sales of lipsticks have fallen sharply this year because of COVID-19 , as people wear masks. Let’s hope it’s over soon

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Lipsticks wasn’t popular a few years ago, people thought that only old women used them/ people thought it was only for old women.
There was a Korean drama called you from the stars in 2014, and lipsticks became popular after it / it made lipsticks popular.
The lipstick effect drives the entire cosmetics industry, many cosmetic companies have continued to grow since then.

They have a strategy  to push the sales of lipsticks to attract consumers to their counters. / lipsticks are a star product and consumer visit the store to buy a lipstick but end up buying more products.

Salespeople in the reception of customers /who receive customers /  sales people on the floor / will recommend a lot of products to them, and many hot lipsticks are not sold alone. Sales of lipsticks have fallen sharply this year because of COVID-19 , as people wear masks. Let’s hope it’s over soon

Vocabulary

conversion rate (n)  : % of people visiting who end up buying product
We have a conversion rate of 50% so that means for 10 people in the store 5 will buy something

moisturizer (n) 保湿
I bought a moisturizer

to moisturize (v) 滋润
I use this cream to moisturize my skin

acne (n) 痤疮
he bought a cream for his acne

transparent (adj) 透明的
it is in a transparent bottle

empty (adj) 空的
He told me the bottle was empty

tube (n)  软管
I bought a tube of hand cream

to use up : exhausted / not anymore
The water bottle is used up we need to buy some more water

price elasticity (n) how many customers you lose when you increase price 价格弹性
The price elasticity shows that we will lose 2% of customers if we increase the price by 1%

solution (n) 解决办法
I found a solution to make more money, we increase our price by 100%

shopping list (n) : a list of things you need to buy
She shower me her shopping list and I helped her find the products

pregnant (adj) : waiting for a baby
she was pregnant for 9 months

to turn on : for electric devices
Can you please turn on the light ?

turn off (v)
I turned off the AC before leaving in the morning

strategy (n) 策略
we have a new sales strategy

dress code (n) : the way you must dress
The dress code for the party is smart casual
Tom looked strange because he didn’t the dress code and wore a pink shirt

code : (n) set of rule / password
I want to open the safe but I don’t know the code
I must follow the code

password (n) 密码
I always remember my password

brown (n) 棕色🏾
She has brown hair

silver (n) 银色
I wear a silver watch

sneakers (n) 运动鞋👟
we are not allowed to wear sneakers

Pronunciation

elasticity