VIP Class Notes (Tibo) [W]

fashionable (adj), social fitness (noun), young (adj)-> fashionable (adj), socially fit (adj), young (adj)
To be healthy physically and strong -> to be healthy physically and mentally

Originally I thought it’s not hard as what others describe. We just have to stick to the budget we set and book a venue, photographer and videographer in advance. Also, I might recruit a wedding planner to implement rest of the details. But the truth is planning a wedding involves endless decisions and checklists. Plus, we’re based in Shanghai now and can’t handle things in Taiwan. Meanwhile, if we request higher quality including wedding dress, floral design, and the decoration, all is beyond the budget. However, I think it’s still exciting to proceed the process , make decisions and find solutions together with my fiancé. Through the process, we can know each other’s real thinking and deep communications.

Originally I thought it’s not as hard as others describe/ I thought I wouldn’t be that hard / I was surprised by how hard it actually is/ it’s harder than I thought. We just have to stick to our budget we set and book a venue, a photographers and a videographer in advance. I might also recruit a wedding planner to handle the rest of the details. But the truth is planning a wedding involves endless decisions and checklists. Plus, we’re based in Shanghai now and can’t handle things in Taiwan. Meanwhile, if we request higher quality for the wedding dress, the floral design, and the decoration, it quickly get beyond our budget. However, I think it’s still exciting to go though all the details , make decisions and find solutions together with my fiancé. Going through this, we can get to know each other better and deeper.

Mission: Ignite a new generation of passionate about social fitness
Key Message: HIIT THE BEAT ( Extend HIIT THE BEAT concept，
“New Year, New You” ）
Mission: Ignite a new generation’s passion for social fitness
Key Message: HIIT THE BEAT ( Extend HIIT THE BEAT concept，
“New Year, New You” ）

Consumers: The millennials

Our objective
Extend and amplify HIIT THE BEAT message
Bring exercise and workout out to the forefront of conversation and heroize its power to make the millennials into everything they’re after and want to be. Strong Human Beings. Fashionable. Cool and Stylish.
Ignite social fitness culture and create more social media buzz
Our objective
Extend and amplify HIIT THE BEAT message
Bring exercise and workout out to the forefront of conversation and glorify its power to make the millennials into everything they want to be. Strong Human Beings. Fashionable. Cool and Stylish.
Promote social fitness culture and create a strong social media buzz

“HIIT THE BEAT” team
A team of individuals who are authentic, confident, and passionate what they do. Seeking inspiration from music and workout are their lifestyle. A group of people who present what it means to be a strong person in the spiritual and strength level

“HIIT THE BEAT” team
A team of individuals who are authentic, confident, and passionate about what they do. Seeking inspiration from music and workout is the core of their lifestyle. A group of people who present what it means to be a strong person in the spiritual and physical level

What’s the idea?
A team of individuals who are authentic, confident, and passionate what they do. A group of people who represent what it means to be a modern people today on the transformative road to energize their healthy lifestyle
2. These groups of people start 7-day challenges which consist of offline events at SPACE and social media networking to motivate more people to have active lifestyles and break their limits / go beyond their limits.

What’s the idea?
A team of individuals who are authentic, confident, and passionate what they do. A group of people who represent what it means to be a modern people today on the transformative road to energize their healthy lifestyle
We will showcase the trending group not only as the influencers and celebrities they are, but also as honest, interesting, humorous, cool person. The power and inspiration comes from seeing and relating to these well-known and accomplished people who happen to be just like you and me when it comes to getting fit and being healthy.

What’s the idea?
A team of individuals who are authentic, confident, and passionate about what they do. A group of people who represent what it means to be a modern person today on the transformative road to energize their healthy lifestyle
We will showcase the trending group not only as the influencers and celebrities they are, but also as honest, interesting, humorous, cool people. The power and inspiration comes from seeing and relating to these well-known and accomplished people who happen to be just like you and me when it comes to getting fit and being healthy.

Criteria:
/ Authentic Interest in fitness/ working out
/ Charismatic personality
/ Young, relevant, fashionable
/ Great “HIIT THE BEAT “ story/ What’s the meaning of “Moved by Music” for them?
/ Digital fan base (willing to engage in digital)
/ Willing to try SPACE signature classes
/ Available to attend activations during the challenge period

Criteria:
/ Authentic Interest in fitness/ working out
/ Charismatic personality
/ Young, relevant, fashionable
/ Great “HIIT THE BEAT “ story/ What’s the meaning of “Moved by Music” for them?
/ Digital fan base (willing to engage digitally / engage online)
/ Willing to try SPACE signature classes
/ Available to attend events during the challenge period

The Ask
/ A year (half year) long commitment to be part of “HIIT THE BEAT” (or “Moved By Music”??) Team
/Stand for and represent what it means to be a part of the team ( fashionable, social fitness, young)
/ Interact/engage with other members of the team
/ Participate in offline events at SPACE
/ Possible attendance and participation at PR/ media event(s)
/ Represent SPACE, the team via social media networking

The Ask
/ A year (half year) long commitment to be part of “HIIT THE BEAT” (or “Moved By Music”??) Team
/Stand for and represent what it means to be a part of the team ( fashionable, socially fit, young)
/ Interact/engage with other members of the team
/ Participate in offline activations at SPACE
/ Possible attendance and participation at PR/ media event(s)
/ Represent SPACE, the team via social media networking

Grammar

as …. as
It is not as hard as I thought
He wasn’t as nice as I expected him to be

When you talk in general, use a plural form
I love cats
We try to make people more active.
I believe Chinese people are very nice.

Try to avoid starting sentences with Also, but, because…

Vocabulary

to implement : to put in place according to a plan (work related)
John had to implement the new EPR system in our Shanghai subsidiary

To ignite / to spark (quite strong / usually for feelings)
The election of Trump ignited a strong feeling against immigrants…

to promote / (more neutral)
We try to promote social fitness with our new campaign.

street wear 
Supreme is a street wear brand.

Street culture
Adidas celebrates street culture in their events.