VIP Class Notes (Tibo) [S+W]

Do some writing and focus on the grammar you learned in class today.
Write about the rules in your previous company (had to…)and the rules in your current company (have to / must …)

My company acquired a UK brand from 2 years ago and now my company sells all these sound systems in China.

I am working as online trade marketing. It is different from traditional marketing. I am mainly responsible for JD platforms and tianmall platforms.

It is almost the same but different platforms have different tools to use.

For every promotion we should prepare for it from September. At September we should decide our plan.
How many products we want to sell, how low the price is and the gifts.
We should create different advertisements, different articles and test different target users to do all these preparations until November.

we put our ads not only in these platform but also out of these platforms like bus stations , doyin, Baidu and in WeChat articles. and we should cooperate with marketing team. We will contact with some KOLs to help us.

we see how many likes he has and how many views.  but now we will give them a special link and it is his unique link we can see how many products he sold.

For outdoor it is more like branding advertisement we just want them know our brand and what we sell. But the views are not very high. We did a research, it showed that a customer saw our ads no matter in where. 5 times he will buy it.

some companies are more lenient on the dress code.

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My company acquired a UK brand 2 years ago and now my company sells all these sound systems in China. / and we now sell these UK branded sound systems in China.

I am working as an online trade marketing manager/supervisor. It is different from traditional marketing. I am mainly responsible for JD and tianmall platforms.

It is almost the same as other platforms but each platform has its own specific tools / has more adequate tools

For every promotion we should prepare for it (starting from/ starting in) September. In September we should finalize our plan.

This includes ….How many products we want/plan to sell, how low the price can be and the gifts we are willing to include.

We should create different advertisements, different articles and test different target users until November to be fully prepared.

we put our ads not only on these platform but also outdoor and on video platforms )such as douyin), search engines (such as Baidu) and in WeChat articles. and we should cooperate with our marketing team. We will contact some KOLs to help us.

Traditionally you would assess the performance of a KOL based on their views and their likes. But it was not accurate because they would try to artificially boost the numbers.
Now we give them a special link and it is their unique link and we can see how many products they have sold.

For outdoor it is more like branding advertisement we just want them to know our brand and what we sell. / outdoor is mostly to increase brand recognition  But the views are not very high. We did a research, it showed that no matter the location / the ad channel if a customer sees our ads 5 times he will buy our product

My first company was a local cosmetics comany. Alought now it is a famous company, it can’t be successful as other companies, because of its bad treatment to employees. I was on probation for 6 months, during that time my salary was 80%, which was lower than I worked as an intern. My line manager was in his early 40s, his salary was only 6,000 after tax. During working times, employees were forbidden to use phones, any communication must use landline phone. If anyone got off work on time for several times a month, the manager would talk to you to work overtime, in that could show your passion. I didn’t like their working style, I quitted immediately.

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My first company was a local cosmetics company. Alought now it is a famous company, it can’t be as successful as other companies, because of its bad treatment of/toward employees.

I was on probation for 6 months, during that time my salary was 80% of the contract , which was lower than when I worked as an intern. My line manager was in his early 40s, his salary was only 6,000 after tax. During working times, employees were forbidden to use phones, any communication had to use landline phone / had to go through our landline phone. If anyone got off work on time several times within a month, the manager would tell  you to work overtime, so that you could show your passion/motivation/dedication. I didn’t like their working style, I quitted immediately.

Vocabulary

brand recognition : ability to recognize one brand.
The brand recognition of Apple is probably close to 100%.

adequate : sufficient / satisfactory
Using 2 pens to start a fire is not really adequate, it is better to use a lighter.

outdoor advertising : advertising in outdoor physical places ( bus stations / subways / airports…)
Apple likes outdoor advertising.

purchase / acquire 收购
Meituan acquired Mobike last year.

M&A (Mergers and Acquisitions)
Tom works in M&As.

to miss out : to lose an opportunity
A lot of people buy things in the last 1h of promotions because they are afraid of missing out.

conversion rate : views/ people purchasing
This ad was very popular and many people saw it but the conversion rate was very low.

lenient : opposite of strict / permissive / tolerant.
We are supposed to arrive at the office by 9am but our boss is very lenient and we often arrive around 10am.

Grammar

must is only usable in the present tense / for future and past use have to instead:
I must finish this report = I have to finish this report
Last week I had to finish the report
Next week I will have to finish the report.