VIP Class Notes (Tibo) [S+W]

Homework


Write an email to John Smith from Adidas to ask him to send you a brief for project XYZ.

Next Class Focus

conversation (priority)
technical vocabulary / client brief / advertising / metrics
Presentation
Business emails (priority)
descriptions (priority)

Today we focused on:

I am Matthew this is my first time here for English lessons.
I am working in advertising industry. I have a dog, her name is Lala. I have been living in Shanghai for about 6y. I from Shandong province. I like skateboarding/ biking. I have many toys.
Like some monster soldiers. My title is senior account manager we do account service. And service social such like Weibo / WeChat. And we will connect with our clients for their brief for example they will have a campaign they want to promote a product so we know their product. their objective so we will discuss with our team make a plan and presentation to our client. after a round of conversation to our client the plan is set down so we are prepare the design, such like WeChat and Weibo ads and some like in other app like å°çº¢ä¹¦.
Most of my clients are clothing clients such like Adidas, Nike and they will have many many new products. and some of them are foreign clients so I need to improve my English.
The main difficult is speaking and for some words I just don’t know what they are mean. Usually our people work are English so I can prepare them because there is Baidu translation.
Our internal brief is Chinese but from Client their brief are English so you will receive an English doc for their objective. The future of the product and the consumers which they want to touch and the concept of the product.


I am Matthew this is my first time here for English lessons. / this is the first time I come here to take English lessons.
I am working in the advertising industry/ I am working in advertizing. I have a dog, her name is Lala. I have been living in Shanghai for about 6y. I am from Shandong province. I like skateboarding and biking/ riding a bike / I like skateboards and bikes. I have many models.
Like some monsters and soldiers. My (job) title/position is senior account manager we do account servicing.

We help our clients to communicate on social media like Weibo and WeChat… / we create advertising campaigns on social media for our clients……
And we will contact our clients for their brief for example they will have a campaign they want to promote a product so we ask them about their product, their objective so we will discuss with our team to make a plan and present to our client. after a round of conversation with our client the plan is set down and we prepare the design.  Such as WeChat and Weibo ads and some in other apps like å°çº¢ä¹¦.
Most of my clients are clothing clients such as Adidas, Nike and they will have many new products. and some of them are foreign clients so I need to improve my English.
The main difficulty is speaking and for some words I just don’t know what they mean/ their meaning / I lack vocabulary. Usually paperwork is in English so I can prepare them/go through/read because there is Baidu translation. / with the help of Baidu translation.
Our internal brief is in Chinese but the briefs from the client are in English so you will receive an English doc with/about their objective, the features of the product and the consumers which they want to touch/their target and the concept of the product.

Writing exercise

Practice : write an email to John Smith to send him a proposal for project Neo.

Hi John,
This is the proposal of our advertising. There will be some points for you to easily understand this deck. One is our objective, our creative idea, our content format…
waiting for your feedback,

thanks..


Hi John,
This is our advertising proposal for project Neo. we have organized / divided  the proposal in several points to make it easy for you. One is our objective, our creative idea, our content format… / we have organized our proposal around main points such as the objective / creative idea / content format….

This is the ad proposal for project Neo, the proposal includes the following parts : objective, creative idea, content format…..

waiting for your feedback,

thanks..

Email template:
Greetings (Hi John , Dear John , Dear Mr Smith)
(ice breaker (not always)) (I hope this email finds you well, I hope you had a nice weekend, I hope you had a nice holiday / Christmas / new year / spring festival ….))
Reason for you email (I am writing to you about …… / I am writing regarding …..)
Call to action (Could you ……, please ……, would you mind ……(Ving)) + deadline before Monday / by this afternoon. + reason because we need to post on WeChat….
Closing (I am looking forward to hearing from you , looking forward to your reply ….)
Signature (best regards + name)

Hi John,
I hope you had a nice week end.
I am writing to you about the proposal of project Neo.
(We have completed the proposal for you to review / for your review). please see the attachment/ you will find the proposal attached to this email.
Could you send us your feedback by this Friday because we need to prepare next round’s presentation.
I am looking forward to hearing from you,
Best regards,

….

Vocabulary

to play (only for kids or for games)
The kids play in the garden
I play a game on my PS4

difficulty (n)
The difficulty in this game is high.

difficult (adj)
Learning English is difficult

toys (only for kids)
I buy many toys for Lala.

model(s)模型 /模特
I have a 30cm model of Godzilla. / I have a 1/5 model of a \
We had 2 female models for the advertising campaign

terminator (movie) 终结者
I have a model of terminator at home

province çœ
I am from Shandong province

to present (v) to make a presentation
I presented the plan to the client yesterday.

presentation (n)
I received the presentation (ppt) by email.

to connect (with / to something)
I want to connect to the wifi
I am connected with John on WeChat
I am connected with John on linked (he in in your contact list)

to contact
I contacted John yesterday about the brief
I contacted John on linked in (we spoke / we exchanged messages)

such as..
I like sweet drinks such as Pepsi, Sprite…

like ….
I like sweet drinks like Pepsi, Sprite …..

Grammar

help someone (to) do something
I help my clients advertise on WeChat.
I helped Tom to finish the report.

in a language
The app is in Chinese
The website is in Japanese
We speak in English