VIP Class Notes (Tibo) [S+R]

Homework


What do you think is the best way to market a fashion brand?

Speaking exercise

my work has my boss . she is satisfied my work so today my mood is great.
They almost satisfied my work so sometimes a little bit tough.
he maybe that tattoo his face looks more expensive.
I would be don’t this position. Because I am always too regret something.
so far/ until now I like it.
in the Paris collection Dior starts the show than Gucci.
The both brands is competitors the marketing data.

The business competitors but I don’t know the real meaning which who will first.
Normally a brand want to the first open their show always want media to report their brand’s product and quickly occupy the customers eyeballs.

last year my boss always to attend in the New York fashion week. We invited magazine vogue editors came our showroom to exhibit the new clothes. and designers will prepare some props and accessories and we will invited have a good looking and fit our brands style models in there to wearing  our clothes faced to those editors and after this editors they will writing some articles in their magazines and websites to help us promotion the new season. But the runway show this recent years not to do.

Shanghai fashion week is the best in China because fashion groups want to participate the Shanghai fashion week to show their the new collection. In the china marketing , the platform have more attention from customers and fashion bloggers.
Some fashion buyers will willing to join this show to have some important trendy information.


I have 2 bosses at work. they are satisfied with my work so today my mood is great.
Usually They are satisfied with my ideas but sometimes they are a little bit tough to communicate with.
I think I wouldn’t ink my face because I always change my mind.
so far/ until now I like it.

In the Paris collection Dior started the show earlier than Gucci./ Dior preceded Gucci
Both brands are competitors in the fashion industry.

I am not sure what is the real meaning of going first. /I am not sure what going first really means

The business competitors but I don’t know the real meaning which who will first.
Normally a brand wants to be the first to open their show. They want the media to report on their brand’s product and quickly occupy the customers eyeballs/attention.

last year my boss attended the New York fashion week. We invited editors from Vogue to come to our showroom to show them the new collection. Designers prepared some props and accessories and we invited model who are good looking and fit our brand’s style. Models wore  our clothes in front of the editors and after this editors they wrote some articles in their magazines and websites to help us promote the new season. But we did not do runway shows in the last few years.

Shanghai fashion week is the best in China because fashion groups want to participate in the Shanghai fashion week to show their new collection. In the Chinese market , the platform has more attention from customers and fashion bloggers.
Some fashion buyers will join this show to get information on the trends.

Reading

https://www.instyle.com/fashion/runway/gucci-dior-spring-2019-review
The Paris collections opened on Monday with a battle royale, as Dior and Gucci, two of fashion’s biggest luxury players, faced off in a surprising matchup that was, in the short term, a bid to capture more eyeballs, and, in the long term, part of a majorly knockout fight for market share. Designers are notoriously competitive, as we all know, but the luxury conglomerates that own their houses are downright brutal in their efforts to grow bigger, faster, and stronger than anyone else, at any cost.

Gucci, the explosively powerful prizefighter owned by Kering, which normally opens the Milan collections, moved its show this season to a prime position at the start of the Paris collections. Not to be scooped, Dior, owned by Kering’s rival LVMH, advanced its show by a day, so it would still be the first big event of Paris, preceding Gucci by six hours.

Vocabulary

market 市场
The Chinese market is big.

marketing 营销
We do our marketing on Instagram.

budget 预算
Our budget is too small to participate in the Shanghai fashion week.

to participate (in) : to join
We participated in the New York Fashion week.

to promote: try to make people aware of something
We promoted our collection in New York’s fashion week.

promotion (n)

so far /until now : up to this point
so far I am satisfied with my work.

battle Royale: a fight in which there are no teams / everyone for himself
There was a Battle Royale between the 10 competitors and Tom won.

to occupy/ to seize 占据
America and China are fighting to occupy Mars.

to face off: to fight
Tom and Jerry faced off on Monday and Tom won.

in the short term/run : in the near future
in the short term smoking helps you relax.

in the long term/run: in the far away future
In the long run smoking can be dangerous for your health.

to bid: to offer a price出价
Our company decide to put a bid for the contract.

notorious : known for
Tom was a notorious gambler.

Brutal : violent
The fight was brutal, Tom lost a teeth.

conglomerate : big group
LVMH is a fashion conglomerate.

to open a show: to go first in a show

to close a show: to go last in a show.

to advance : to do before the normal plan
My plane to Milan was supposed to be on April 4 but I decided to advance my flight to April 2.

to postpone/to delay: to do after the normal time
My plane to Milan was supposed to be on April 4 but it decided to postpone my flight to April 6.

to precede : to come before
I arrived at 6pm, Tom arrived at 5pm. Tom preceded me.
Dior preceded Gucci by 6 hours.

prime: first / very good
You take the prime position of the show.

to be satisfied: 满意
My boss is satisfied with my work

satisfaction (n)
The satisfaction of our customers is very important for us.

position : where something is
Our show was in the 5th position in the NYFW.