VIP Class Notes (Tibo) [S+L]

Go deeper on an ad with a deep analysis then role-play a client meeting about the creative brief

I like the LG family ad. It includes all kinds of LG phones and the actor is very famous there is a mess in the subway but you always find a phone in this scenario and you can use LG phones to find funny in a creative way.
And there are all of the high climax.

This video is made for home cleaning products when a man uses these products he will be sexy and attractive.
but this is a trick for women. It just wants us to do housework but then the woman has time to watch tv.

they have the same going point, electricity car of they protect the environment, It cannot show the benefits or the attractive points of this car.

it is a sports star to tell his way from a boy to a sport star and

it is hard to be an eco warrior but it is easy to drive like one

it is a funny commercial, the guy wants to lose weight buy training himself and running and playing golf although he doesn’t lose weight but he enjoyed the process.
The concept of this beer is about the achievement is not important but the process is.

The guy stolen a car and the other security guards want to catch him/ chase him so there is a car chase in the chase they enjoy it, the speed, the driving experience. Finally they find the thief is one of the security guards so this is a game. the other guard to be the thief so they can continue.
This is a good ad, you sell the benefit is driving experience and the speed and the different cars so you show them to your consumer.

This is an emotion ad it is google has every detail of your life and it helps you repeat your whole life, your wife, your traveling in other countries.
old people has many memories and want to say what happened before.

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I like the LG family ad. It includes all kinds of LG phones and the actor is very famous there is a mess in the subway but you always find a phone in this scenario and you can use LG phones to find fun in a creative way. / to relax no matter what happens in the world.
And there are all of the high climax. / the ad goes from climax to climax it is always very high / full of action.

This video is made for home cleaning products when a man uses these products he will be sexy and attractive.
but this is a trick to attract women buyers.

they have the same  message , electric car  protect the environment but it cannot show the benefits or the attractive points of this car. / it doesn’t emphasize on the benefits of the car

it is a sports star to tell his way from a boy to a sport star and

it is hard to be an eco warrior but it is easy to drive like one

it is a funny commercial, the guy wants to lose weight buy training himself and running and playing golf although he doesn’t lose weight but he enjoyed the process.
The concept of this beer is about the achievement is not important but the process is.

The guy stole a car and the other security guards want to catch him/ chase him so there is a car chase which they enjoy , the speed, the driving experience. Finally they stop/catch the thief and we realize it was one of the security guards so this was a game. / they wanted to drive the car so bad that they faked a robbery.
the other guard plays the thief so they can continue.
This is a good ad, you sell the benefit such as the driving experience and the speed and the different cars so you show them to your consumer.

This is an emotional ad it is for the google voice assistant. it has every detail of your life and it helps you remember your whole life, your wife, your trips in other countries.
old people have many memories and want to say what happened before.

Vocabulary

emotional (adj) : related to emotions
car ads are usually emotional

to emphasize (v)  : focus / give importance too
I like the ad but it should emphasize that the car is fuel efficient a bit more

electric  (adj): using electricity
I bought an electric car

voice assistant : like Siri
I used the voice assistant to book a meeting

chase (v/n): run after / run to catch
I chased the thief but couldn’t catch him

climax (n) 高潮
The climax of the story was unexpected

crescendo (n) : gradual increase in loudness
This song goes crescendo