VIP Class Notes (Tibo) [S+L]

王者荣耀 had to cancel an event in Xian last week and refund the tickets. They suffered backlash on the internet. How would you have handled the PR nightmare?

I have one cat. she is so lonely.
When I first met my husband, I mentioned I want to have a cat so he has a friend and he got the cat from his friend and at beginning he chose another one but she hurt his arm because she was by the door but the one who took her didn’t want her. She has been with us for like 6 or 7 years. she is a cat that really good at dealing with humans. she can survive in human world. At the very beginning my husband told me cat are always alone and enjoy but I don’t feel this way and I feel I should have another cat to be with her. I feel a bit like guilty I let her alone.
but she is grow up and I raise her well but she doesn’t behave that way.

at the very beginning he didn’t no chose the right target audience. all the people there they play the games via pc so when they were there they expected something amazing on pc so the big mistake is he might chose the wrong target to announce this news. when you announce it to the wrong target audience it becomes bad. This is the biggest mistake.
They need to go back to check with the internal. people have this feeling like why I am here.
He needs to mention more like how good it will play via the mobile but you talk to a lot of people that play pc games. They need to mention that it plays as good as pc and make them want to try. not say you don’t have plans for pc. its like we don’t care you, makes people angry.

what’s the product benefit , this game, why it should play on phone but still good for the pc gamer. I need to figure out the reason to believe how good it is. After that I will say for our hardcore gamers who support us all the time you should have free trial to

They should have a research for that to convince them.
I feel they announce this news and don’t have a B plan and may never think about their target audience reaction. I think go to the casual gamer but the pc gamers will not buy their mobile game so I will suggest they go for casual gamers because if they chose to do a mobile version they have data.
maybe they should have almost the same game but 2 version different target audience. If some people are not your target audience it doesn’t work.

I have one cat. I feel like she is so lonely.
When I first met my husband, I mentioned I wanted to have a cat so he had a friend and he got a cat from his friend.  at beginning he chose another one but this one got hurt when we opened the door and couldn’t walk properly, because of that, the couple that initially wanted her decided against it/changed their mind and we took her instead. She has been with us for like 6 or 7 years. she is a cat that is really good at dealing with humans/ at human interaction. She can survive in the human world. At the very beginning my husband told me cats are always alone and enjoy it / are always alone by choice but I don’t feel this way / I don’t feel this is true and I feel I should have another cat to be with her/ I wonder if I should get …… I feel a bit guilty because I let her alone. / I feel guilty for letting her alone
but she is a grown up/an adult and I raised her well but she doesn’t behave that way.you don’t care about us. I have a phone but that doesn’t mean I like to play a game via a phone and you don’t respect what you want you will lose us.
I am wondering why a big company like that had him to do this.
He might be nervous, he doesn’t know what to say, anything that in his mind he just speaks out.

At the very beginning he didn’t chose the right target audience. all the people there play the games via/on pc so they expected something amazing on pc. the big mistake is he might have  chosen the wrong target to announce this news/ game release. when you announce it to the wrong target audience it becomes a disaster. This is the biggest mistake.
They need to go back /reconsider to how they planned the release to check with the internal team. People wondered why were are even here.
He needs to mention more positive things like how good it will play on mobile devices but you talk to a lot of people that play pc games. They need to mention that it plays as well as on pc and make them want to try. Don’t say that you don’t have plans for a pc version. it’s like saying we don’t care about you,  it makes people angry.

what’s the product benefit , this game, why should you play it on your phone phone but still retain/keep the pc experience / how can you play on the phone while staying true to the pc legacy . I need to figure out the reason to believe how good it is. After that I will tell our hardcore gamers who support us all the time that hey get a free trial.

They should have done a research to convince them better.
I feel they announced this news and didn’t have a B plan and may have never thought about their target audience reaction. I think they should focus on/go for the casual gamer but the pc gamers will not buy their mobile game so I will suggest that they go for casual gamers because if they chose to do a mobile version they have a bigger potential consumer base.
maybe they should have almost the same game but 2 version for different target audiences . If some people are not your target audience it simply doesn’t work.

Vocabulary

to decide against something : chose not to do it.
We were thinking about buying a new car but when he lost his job they decided against it.

opportunistic (changing depending on opportunities)
Some brands are very opportunistic but it betrays the trust of their loyal customers.

a grown up (n) adult
My cat is already a grown up.

to grow up
I grew up in Shanghai,

interaction   communication
My cat loves human interaction.

to devalue : to lower the value
Having some internet famous KOL  has the risk to devalue their brand.

to identify with a brand: to feel you understand a brand / part of
I don’t identify with this brand anymore since I heard that he is their new ambassador.

blizzard : game company

riot : game company

diablo: game

legacy : how others remember you with time
The king’s legacy will be remember in history books.

to stay true : not betray an idea.
It is hard for luxury brands to stay true to their original ideas but still appeal to young customers.

to care about someone: to be concerned about the well being of someone.
I cares about my cat a lot.

niche : not mass market
Apple used to be a niche company.