VIP Class Notes (Tibo) [S / L ]

role play creative brief commenting

creative brief initial meeting -> describe a creative idea and goals

It’s is an AI assistant Ad for Alexa it shows in different time how people asked for something.
people cannot get what they want or message immediately in ancient times but now you have an AI assistant Alexa which can follow your orders and answer you whenever you need it
though people have this AI assistant and people don’t have AI assistant the situation between the 2.

The brief is to show convenience and intelligence of AI assistant so the AI assistant can answer your questions with the latest news to play a music or a joke. Whatever you want or you need.

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It’s is an AI assistant Ad for Alexa it shows in different time how people asked for something. / asked for what they need/ how people formulated a request in different ages
people could not get what they want or receive messages immediately in ancient times but now you have an AI assistant Alexa which can follow your orders and answer you whenever you need it

The ad compares the lives of people with the assistant with the lives of people in the past who didn’t have it with humor / in a funny way.

The brief is to show convenience and intelligence of the AI assistant so the AI assistant can answer your questions with the latest news or play a music or a joke. Whatever you want or whatever you need / whatever you want or need

my product only has few seconds on this video. I want to show more time -> my product only appears for a few seconds / is only on the screen for a few seconds. I want it to be more prominent  / I want the product to have more screen time

people should reading the message, if it is too short people cannot completing the reading -> people need enough time to read the message / make sure it appears long enough for people to read the message

Some scientists find water on Mars finally after years of research. this is a very important time. Everyone on Earth feels excited and wanted to celebrate this moment.  But it suddenly happens an accident, one of the scientists used the Sodawater machine make a bottle of soda water and drink up it. Unexpectedly he felt the soda water was so fresh not like dirty water.
The message is show the work of the the soda water machine. No matter what kind of water it could make it fresh and delicious.
It is a good ad because it has an unexpected script and It shows the benefits of this machine. It also used a mars exploration which is a technology story, it is a high tech machine.

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Some astronauts found water on Mars finally after years of research. this is a very important time. Everyone on Earth felt excited and wanted to celebrate this moment.  But suddenly there was an accident, one of the astronauts used the Sodawater machine to make a bottle of soda water and drank it up. Unexpectedly he felt the soda water was so fresh not like dirty water.  / he didn’t realize it was dirty water because the machine worked so well and the water was fresh.
The message is to show the work of the the soda water machine. No matter what kind of water it can turn it into fresh and delicious soda water.
It is a good ad because it has an unexpected script and It shows the benefits of this machine. It also used mars exploration for the story which is a technology story and it matches the high tech machine.

the rocket flied to mars -> flew to mars

every people like you -> they all look like you / everyone looks like that / he has a common look because this way people can identify with him better

I just want people feel like this guy is him -> I want people to identify with this actor

he has strong impression in American, Mexico and Asia people love him -> he is very popular in America / Mexico and Asia / he has strong influence  …./  he is very influential in …
He looks like a smart guy with high education. He looks trustworthy

Vocabulary

close up shots : very close shots / detail shots
We need more close up shots of the product

trustworthy (adj) : which/whom you can trust / believe in
ICBC is a trustworthy bank

influential (adj) : having strong influence
We used an influence Tik Tok KOL for the campaign

education (n) study level
He had a great education, he went to Harvard.

to identify with (v)  feel a connection with someone /feel the same
We use an actor with a normal body type because we want everyone to be able to identify with him.

prominent (adj) : situated as to catch the attention
We wrote the message in red to make it more prominent

convenience (n) 方便
Alexa adds convenience to our life

convenient (adj)
Hema makes our life very convenient

Astronaut (n) : someone who goes to space (US)
The astronauts were sent to Mars

Cosmonaut (n) : same (RU)

Taikonaut (n) : same (CN)

people (n) = more than 1
All the people in the room are happy

person (n)= 1
Jenny is a nice person

confidence (n) : high trust in oneself
I have confidence in my English skills

confident (adj)
He is very confident

immediately (adv): without any delay
He answer immediately.

Immediate (adj)
I need an immediate solution

Grammar

fly : fly / flew/ flown
We flew to Japan last week

want someone to do something
I want the audience to laugh during the ad.