VIP Class Notes (Tibo) [S]

It is simple and moved.
If I am still in the agency I think I will go but I leave the agency for many years so the opportunity is less. I hear some of my old company agencies someone go there.
It is a great experience I think. Not everyone can go there if you work for a creative agency. You should have a great performance.
I got a new job after that then I quit. At the beginning when I talked to the founder of the company I think we have the same opinion and the thinking about the brand. I think I can work for her to do some great projects about the brand communication but when I enter the company working style / process the communication way with the team which the founder let me to lead . They are totally different from my expectation.

They are a very special company that they don’t want to have the integrated plan for the seasons communication. They founder likes to ask the team member to do the things immediately. When I draft a plan for the next season this year I think the plan is too late. When it starts from the May but she thought that it is not necessary and she don’t tell me anything about the company sales target and any position of where we should go and how about the budget. It is very weird and it is not my way of working because my working experience is always in the organized big companies and I haven’t met this situation and I don’t know what to do the next step and when I draft the plan for her she also don’t give me any feedback . They are a new company which design and make the lingerie which is similar with a British brand. They start from online and now begin to get offline stores. Their brand image is really good but in my opinion I think when the company gets stronger and bigger I think the organization should be changed. When I enter the company I saw that every department is working separately. They don’t communicate. When I try to have meeting with my team. 6 persons, my boss tells me why you need to have the meeting with them and they are used to work separately and do their work. I think every person has their professional area and there are good at it but they don’t connect with each other. When the company gets larger there will be some problems.

I think I am not fit for the position, they want some change so they recruit someone who can lead the team but when I get in it they don’t give me a chance.

The founder just come to us and tell us
It is grow and increase their sales revenue from 2016 and they got the invesment.
It is under the lingerie environment of China which is many female think they don’t like the big bras anymore they like the thin wearless bra for the body freedom.

They try many types of wireless bras for different bodies

It is not hard so you will have many competitor and some of the competitors they don’t have the bottomline they use the cheap materials and don’t care about many details to sell a low price product online. It looks similar with the good one.

So right now I think the brand is great. The brand I worked for. They used ballet dancers for their brand ambassador and they developed the sub product line for the women activity life.

It is simple and moving.
If I were still in the agency I think I would go but I have left the agency for many years so  have less opportunities.
I hear some of my old colleagues from agencies go there.
It is a great experience I think. Not everyone can go there if you work for a creative agency. You should have a great performance.
I got a new job after that then I quit. At the beginning when I talked to the founder of the company I thought we have the same opinion and share a vision about the brand. I thought I could work for her to do some great projects about the brand communication but when I entered the company I realized there was a problem. their working style was weird  / the founder gave me a team but commutation was difficult. it was different from what I expected.

They are a very special company because they don’t want to have a integrated plan for the seasons’ communication. They founder likes to ask the team members to do things immediately. When I drafted a plan for the next season this year I thought the plan was too late. When it starts from May but she thought that it was not necessary and she didn’t  tell me anything about the company sales target,  strategy and  budget. It was very weird and it is not my way of working because my working experience was always in organized big companies and I haven’t met this situation before.  I didn’t  know what to do next / what should be my next step and when I drafted the plan for her she also didn’t  give me any feedback . They are a new company which designs and makes lingerie which is similar with a British brand. They started online and now begin to get offline stores. Their brand image is really good but in my opinion I think when the company gets stronger and bigger I think the organization needs to change. When I entered the company I saw that every department was working separately. They didn‘t  communicate. When I tried  to have a meeting with my team of 6 people, my boss told me why do you need to have the meeting with them. they are used to working separately and do their work. I think everyone has their professional area/ are of expertise  and there are good at it but they don’t connect with each other. When the company gets larger there will be some problems.

I think I am not fit for the position, they wanted some change so they recruited someone who could lead the team but when I got in it they didn’t give me a chance.

The founder just came to us and told us …
They have grown and increased their sales revenue from 2016 and they have received investments.

It is following the trend of the lingerie environment in China.  Right now many women do not like big bras anymore they prefer thin wireless bras to have a feeling of freedom.

They design/test many types of wireless bras for different body types.

It is not hard so you will have many competitor and some of the competitors do not have a bottomline they use cheap materials and don’t care details to sell at a low price online. It looks similar with the good one but the quality is not the same.

So right now I think the brand is great. I mean The brand I worked for. They used ballet dancers for their brand ambassador and they developed the sub product line for the women active life.

Vocabulary

David vs Goliath : small (David) vs big (Goliath)
The startup was a David of the industry while Microsoft was a Goliath of the IT industry

strategy : long term plan
Our strategy is to target men.

cosmetics 化妆品
we have a new line of cosmetic products for men.

shaving cream : cream to help shave
He shaves without shaving cream.

opportunities 机会
I decided to come to Shanghai because there are more work opportunities.

lip stick : to change the color of the lips.
she decided to wear a purple lipstick to the party.

feedback : when people tell you how they feel about something.
I had no feedback during the presentation.

perfume 香水
She bought a bottle of perfume as a gift.

hand lotion : something to take care of your hands
I use some hand lotion in winter.