VIP Class Notes (Tibo) [S/W]

Study a method to summarize text and work on summarizing to simplify expression as much as possible.
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How do you explain …. to a 5 year old child.

After watching several Coca-Cola and  Pepsi ads, I have summarized some differences between the two brands.

First difference is about brand message, Coca-Cola expresses more interests on sports energy. Their ads cross different sports categories such as soccer, basketball, etc. Besides, Coca-Cola shows big interests on Olympic games, they sponsor every Summer Olympics and disability Olympics. So when I search the Coca-Cola ads on YouTube, I found it has endorsed lots of sport stars and sport relevant KOLs to be the brand ambassadors. All the ads are very exciting and energetic. However, what Pepsi wants to convey is more about youth and coolness. So Pepsi’s  ads connect more with popular singers and youth idols with cool images. Also PepsiCo has sponsor lots of entertainment TV shows, such as the idol singing competition—– “singers”, which echo with their brand messages Youth and popularity.

Second difference is about their strategies. For Coca-Cola, as it is the leader in beverage, Apart from the sporty and energetic spirits. what Coca-Cola also wants to convey to their audience are social responsibilities. From second world war to 2008 Sichuan earthquake, Coca-Cola have launched a series of ads to support the world peace and human rights. Beside, Coca-Cola as the one of the biggest plastic users, the environmental protection has also been a important topic to build a sustainable brand image TCCC.

Both of the 2 brands share a similarity that they emphasize a lot on family and digitalization.

When it comes to Chinese main holidays such as Chinese New Year and

1. Different brand messages:

After watching several Coca-Cola and  Pepsi ads, I have summarized some differences between the two brands.

The first difference is about the brand message, Coca-Cola expresses more interests on energy / outdoor activities / active lifestyle . Their ads cross different sports categories such as soccer, basketball, etc. Besides, Coca-Cola shows big interests on the Olympic games, they sponsor every Summer Olympics and the Paralympics. So when I searched for Coca-Cola ads on YouTube, I found it has offered lots of sport stars and sport relevant KOLs to be their brand ambassadors. All the ads are very exciting and energetic. However, what Pepsi wants to convey is more about youth and coolness. So Pepsi’s  ads connect more with popular singers and youth idols with cool images. Also PepsiCo has sponsored lots of entertainment TV shows, such as the idol singing competition—– “singers”, which echoes with their brand messages of youth and popularity.

The Second difference is about their strategies. For Coca-Cola, as it is the leader in beverage, Apart from the sporty and energetic spirits, what Coca-Cola also wants to convey to their audience are social responsibilities. From the Second World War to 2008 Sichuan earthquake, Coca-Cola has launched a series of ads to support the world peace and human rights. Besides, environmental protection has also been a important topic as Coca-Cola is one of the biggest plastic users in the world. They have been trying to build a sustainable brand image TCCC. / Besides, as one of the  one of the biggest plastic users in the world, they have been trying …..

Both of the 2 brands share a similarity. (in the fact that) they emphasize a lot on family and digitalization.

Both of the 2 brands share a similarity,  that they  emphasize on during their communication. This focus is currently family and digitalization.

Vocabulary

cooperate : work together
Coca Cola will never cooperate with Pepsi, they are rivals.

paralyzed : not able to move.
John was paralyzed after slipping on the banana Nicole left for him in the lobby.

ligament 韧带
I hurt my knee ligament and had to go to the hospital.

to cast : to give a role to someone in a video production
The movie casts Tom Cruise as the lead actor

taxable : which you pay taxes on.
IF you set up a firm a HK. only income made in HK is taxable. the rest is tax free.

income protection : insurance that ensure you get an income if you are not able to work.
Most health insurance only cover your medical fees but do not include any income protection if you are unable to work.

premium: cost of an insurance plan
The annual premium for your insurance is 20k CNY.