VIP Class Notes (Tibo) [S]

What is the limit of advertising. What can you exaggerate to make the consumer want to buy the product and when does it become a lie?

I’m so looking forward for this app.
I really need it. I always drop my phone on the floor and there are many fingerprints on my screen. so I really need a screen cleaner.
I use a tissue paper to swipe the surface of my phone.
I am a fan of Nokia. I am so sad Nokia broke up.

For me apple means innovation. high technoledge not luxury no.
Huawei is good camera, I don’t care about the OS so it is not a big problem for me so I’s easy to switch and I pay more attention to camera. You can use your phone as  USB stick.
I think they target the younger audience for the P series.

I think the biggest reason is they have wrong strategic decision on their business or mobile phone technology. They want their own system. they didn’t cooperate with google.they don’t use android which is most popular OS.

My last phone is iPhone 6 but I use Huawei now because of the camera.For me the operating system is not a big problem because I don’t use the phone to store the files.
If you use apple, it is an ecosystem thing

They increased the price.

Sometimes we don’t only buy the product, we buy the meaning behind the product. They value the brand by different. they sell different brand stories.
They use the same components but some things are different. the screen is different. and I don’t know maybe audio system.

I think the physical store is like a service center. It is an added value for a product. That’s why they can sell Huawei more expensive.

I can imagine the cause. We take different photos for one things that we can have enough footage to PS. Maybe you don’t use the one photo, so that you have enough footage to retouch.

I think the problem is Huawei, I cannot get a clear explanation from Huawei in this news

There must be

the ad is real but there must be some things exaggerated.
If we talk about the safety we need to be precise
In a car we exaggerate on dynamic. Maybe the consumer needs on car in China is a little over demanding
scene

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I’m so looking forward for this app.
I really need it. I always drop my phone on the floor and there are many fingerprints on my screen/my screen is full of fingerprints so I really need a screen cleaner.
I use a tissue paper to swipe the surface of my phone.
I am a fan of Nokia. I am so sad Nokia took a wrong turn / doesn’t account for much anymore.
For me apple means innovation. high-technology  but not luxury.
Huawei means/has a good camera, I don’t care about the OS so it is not a big problem for me so I’s easy for me to switch and I pay more attention to the camera. You can use your phone as USB stick.
I think they target the younger audience with the P series.

I think the main reason is they made a wrong strategic decision on their business or mobile phone technology. They wanted their own system. they didn’t cooperate with google.they didn’t use android which is the most popular OS.

My last phone was an iPhone 6 but I use Huawei now because of the camera.For me the operating system is not a big problem because I don’t use the phone to store files.
If you use apple, it is close ecosystem.

Sometimes we don’t only buy the product, we buy the meaning behind the product.(brand positioning / social status)

People value the brand differently. they position each brand differently. / position each brand toward a different target audience.
They use the same components but some things are different. the screen is different. and I don’t know maybe audio system.

I think the physical store is like a service center. It is an added value for a product. That’s why they can sell Huawei at a more expensive price / at a higher price (point).

I can imagine the cause/what created the problem/the origin. We take different photos of one things so that we can have enough files to PS. Maybe you don’t use only one photo.

I think the problem is that with Huawei, I cannot get a clear explanation from Huawei in this news

the ad is real but there must be some things that were exaggerated.
If we talk about the safety of a car we need to be precise
In a car we exaggerate on dynamic. Maybe the consumers are a little over demanding

Vocabulary

to go bankrupt:Having cashflow problems and having to close the company.
Lehman brothers went bankrupt after the financial meltdown.

To take wrong turn: to make a mistake when driving / to make a strategy mistake
Nokia took a wrong turn and now they are only a minor player in the phone business.

over demanding: when you are extremely demanding.
Customers are over demanding, they want everything at the lowest price point.

precise: very exact.
you need to be very precise when doing a pharmaceutical commercial.

to exaggerate : to make things bigger or better than they actually are.
We always exaggerate about the acceleration of cars.

components: parts that are inside.
Components in Huawei and honor phones are the same.

to retouch : to work/postprocess on a picture
I use Meitu to retouch pictures.

USB stick:Sonething that holds data.

to position oneself: to brand oneself as….
Huawei is positioned as a premium brand while honor is positioned as a good value.

to swipe: to move something from one side to the other
I swipe my screen with a tissue paper.

to break up: to end a relationship.
I stayed with my ex for 3 years but we broke up last Christmas.

rugged: tough
Nokia phones were very rugged, you were not scared of dropping them.

OS: Operating System
Android is a great OS.

ecosystem : complex network
they have a closed ecosystem
android is an open ecosystem

golden cage: 
Apple’s ecosystem is like a golden cage. It is very nice when you use it but it is hard to leave it.