VIP Class Notes (Tibo) [S]

Talk about the future of marketing

finish correcting this part:

I think e-commerce marketing is a trend to help the brand developing their online business. Since the offline business is grow up slowly or go down. The ecommerce is one of the important way to increase the brand business.
But if the brand don’t do the target consumer communication is important I think it will not grow up sooner or later.

I think Nike’s marketing strategy is always consistency and even you can know the brand through a commercial which you didn’t the logo. Nike’s also very care about the online business in China but it was never to do the things that can make the sales grow exponentially but destroy their brand.
For exemple Nike has it’s airmax day every year in March. It is a very impact campaign to engage the consumer. Then Tmall are interested in this campaign and wants to cooperate with Nike but they talked the cooperation about 3 years as I know but Nike don’t want to cooperate with them because they think they can do the campaign and improve their business by themselves.

Because for personally because the job is too busy. and always overtime work. and in the other side I think the position is not very fit for experience before. It is ecommerce marketing and I worked for the traditional and digital marketing for over 10 years but the e-commerce marketing is become more and more important but because it’s for driven sales directly but I think the brand communication with target consumer is the most important and it is the long term goal for a brand. So I want to find some new job continue to do the digital marketing or something with content marketing I think it is my capability and experience. Fit me more.

I think 2 years is much suffer.
I think my way of work and my focus is how to communicate with the consumers for brand. but the e-commerce marketing always focus on the traffic driven to the online store. Maybe I have to do something that is very fast effect/ short term results to supporting the sales of the brand but my experience is not on that. So I don’t like do that kind of thing.

I think e-commerce marketing is a trend to help the brand developing their online business. Since the offline business is grow up slowly or go down. The e-commerce is one of the important way to increase the brand business.
But if the brand don’t do the target consumer communication is important I think it will not grow up sooner or later.

I think Nike’s marketing strategy is always consistency and even you can know the brand through a commercial which you didn’t the logo. Nike’s also very care about the online business in China but it was never to do the things that can make the sales grow exponentially but destroy their brand.
For exemple Nike has it’s airmax day every year in March. It is a very impact campaign to engage the consumer. Then Tmall are interested in this campaign and wants to cooperate with Nike but they talked the cooperation about 3 years as I know but Nike don’t want to cooperate with them because they think they can do the campaign and improve their business by themselves.

Personally, I feel my job is too busy / for me, the job is too busy and I always work overtime. and on the other side I think the position does not fit my previous experience. It is e-commerce marketing and I worked for traditional and digital marketing for over 10 years but e-commerce marketing is becoming more and more important but because it’s for driving sales directly but I think brand communication with target consumer is the most important and it is the long term goal for a brand. So I want to find a new job to continue to do/to work on digital marketing or something related to content marketing I think it is my vocation. I think it is my capability and experience. it fits me more.

I think those 2 years were full of suffering / I suffered much during those 2 years.
I think my way of work and my focus is how to communicate with the consumers for brands. But e-commerce marketing always focuses on traffic driven to the online store/ on bringing traffic to the online store. I need to show short term results to support the sales of the brand but my experience is not on that/ but I am not experienced in this. So I don’t like  to do that kind of thing.

I think e-commerce marketing is a trend to help the brand developing their online business. Since the offline business is grow up slowly or go down. The ecommerce is one of the important way to increase the brand business.
But if the brand don’t do the target consumer communication is important I think it will not grow up sooner or later.

I think Nike’s marketing strategy is always consistency and even you can know the brand through a commercial which you didn’t the logo. Nike’s also very care about the online business in China but it was never to do the things that can make the sales grow exponentially but destroy their brand.
For exemple Nike has it’s airmax day every year in March. It is a very impact campaign to engage the consumer. Then Tmall are interested in this campaign and wants to cooperate with Nike but they talked the cooperation about 3 years as I know but Nike don’t want to cooperate with them because they think they can do the campaign and improve their business by themselves.

Vocabulary

exponentially  : 2^3 (2x2x2) / which multiplies itself
The brand is having an exponential growth

to match: To be a good fit
We try to match the KOL with the brand.

long term: Focus on something several years away.
Most brands do not have a long term focus right now.

short term results: trying to show results in a short time period.
Tom is the new CEO, he has to show short term results to the board.

to leverage: to make use of something
I try to leverage the KOL as much as I can.

SEO: Search Engine Optimization

prospect : potential consumer
Our conversion rate on prospects is 25%

vocation : life goal/life work
My vocation is to become the best digital marketing in the world.
People take a long time to realize their vocation

to take a day off: To decide not to go to work for a day.
I decided to take the day off today. This way I can go to your Bday party.

previous : the one before
My previous job was in e-commerce.

next: the one after
I hope my next job will be in digital marketing

I don’t like the direction marketing is taking. I believe most marketers try to get short term results but endanger the brand itself and the possibility for long term results.

Grammar

to drive: drive / drove / driven