VIP Class Notes (Tibo) [S]

Today we focused on:

more basic questions

Next Class Focus

read an article about EC and think about questions as you read along.

Speaking exercise

which airport they arriving ? -> which airport are they arriving at? / which airport is this?

how many people in this picture? -> how many people are in this picture ? how many people can you see in this picture?

why are they so sad?

when did this happen / when was the picture taken ?

why are they putting this pillar in the middle of the canyon?

when do they have dinner ? -> they have dinner at 7pm
what day is it? / is it a special day? – > it is Xmas.

during the pandemic we work at home and the company still paid our income. especially for the EC industry. We don’t worry about offline issues.
People can browse on the online stores. maybe a little bit effect on logistics.

what is it in the middle?

when was it taken?

where does this picture take? -> where is the picture taken? / where was it taken? / where does it take place?

why does the man pass it to the woman? / why does she take it?

who are they?

how do you feel about this picture?

it is not easy to creative new thing -> to create new things / to be innovative.

Speaking exercise


we monitor a lot of competitors to get the newest things in the market and second you have to monitor data and research to know more information on your target accurate consumer.
Based on the detailed demands and needs of the target group you can have a correct strategy then if you have a good marketing concept that will be creative.

having a budget is necessary. before I have a detailed budget plan I need to know my channels , resources and consumers well at first.
I need to have a plan to know how to reach. how many budget for consumer research and one part for advertising and another part for operation to support sales conversion.

If we need more traffic we have to advertise more banners campaigns and activities to accumulate. and price means our product price. We need to research our competitors and their product’s price and make a correct price strategy.

Conversion means we have to do a lot of detailed operations to make people buy and buy more expensive then we can reach our sales target.
My job is to make my advertising having good results and CTR and our sales operation team needs to cooperate with us to raise the conversion


we monitor a lot of competitors to get the newest things in the market  / to keep up with trends and second you have to monitor data and research to know more information on your target accurate consumer / to define you target accurately
Based on the detailed demands and needs of the target group you can have a correct strategy/ you can make a plan then if you have a good marketing concept that will be creative. / and if it is creative it is even better

having a budget is necessary. before I have a detailed budget plan I need to know my channels , resources and consumers well at first. / I need to understand all the parameters
I need to have a plan to know how to reach the target.  how much the budget is / what’s the budget for consumer research and one part for advertising and another part for operation to support sales conversion.  / whats the budget and what it includes

If we need more traffic we have to advertise with more banners campaigns and activities to accumulate users. and price means our product price. We need to research our competitors and their product’s price and make a correct price strategy.

Conversion means we have to do a lot of detailed operations to make people buy and buy more expensive / and to up sell them/   then we can reach our sales target.
My job is to make my advertising having good results and CTR and our sales operation team needs to cooperate with us to raise the conversion.

Vocabulary

parameters (n) å‚æ•° /settings
I need to modify the parameters of the graph to make the sales increase look bigger

price elasticity (n) how much changing the price affects sales
A products with low price elasticity means if the company changes the price the sales will not change much.

materials (n) things used as inputs
the main material for this table is wood
I haven’t reviewed the learning materials yet

conception (n) origination
We check for quality from conception to the end of production

concept (n) : idea
I don’t understand the concept

to get by (v) : to somehow survive / manage to live
Many stores owners found it hard to get by because of the pandemic

to make ends meet (v): to get by / to get enough money to survive
He had to work 3 jobs to make ends meet