VIP Class Notes (Tibo) (S)

1: describe

In a restaurant a woman wear blue sweater, asks the waiter to order a bottle of coke so the waiter asked the woman: is Pepsi ok for you and then a guest, a man who wears a jeans who is sitting behind the woman umped up and yelled at the waiter: is Pepsi ok. He seems very angry and seems to be irritated and emotional. He asked the waiter and the waiter astonished because he didn’t catch the meaning of the man. what he wanted to express. Then he asked the waiter to change the roles of each other.
Then the new waiter asked the guest who is topless, he was very surprised and don’t know what to answer the man’s. question because the new waiter ask him is Pepsi ok, do you want a Pepsi and the topless man said ok. Then the waited addressed the tone of the ok. with louder voice and higher tone. then another guy at counter said pepsi is ok and came out from the door a woman fancy looking and glamorous and shining walk in and said pepsi is ok and grabbed a pepsi also very very shiny on the counter and said Pepsi is ok in a very loud voice and passed the coke to the woman so the woman said , yes  I will order a pepsi.

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The scene takes place in a restaurant. There is a woman wearing a blue sweater, she asks the waiter to get her/ she asks the waiter for a bottle of coke so the waiter asked the woman/replied : is Pepsi ok (for you) . There is a man sitting behind the woman wearing jeans. He suddenly stands up and jumps in the conversation/interrupts the conversation looking irritated.

and then a guest, a man who wears a pair of jeans who is sitting behind the woman jumped up and yelled at the waiter: is Pepsi ok. He seems crossed, irritated and emotional. He corrected the waiter and the waiter was surprised because he didn’t catch the meaning of the man. what he wanted to express. Then he told the waiter to switch roles.
The now waiter , the man who now turned into a waiter asks the other who is now topless and out of words.
is Pepsi ok?  do you want a Pepsi and the topless man said ok. Then the now waiter corrected the tone/intonation he used when saying ok/ corrected the way he said ok. He told him to say ok with a louder voice and a higher tone. Then another man at counter said pepsi is ok and comes in from the door a woman fancy looking and glamorous wearing a shiny dress walks in and sings pepsi is ok and grabs a a shiny can of pepsi on the counter and said Pepsi is ok in a happy tone and put the can on the table,. In the end, the customer orders a pepsi.

2: make sense

First Pepsi is more than ok. It is the best, that is what the commercial wanted to express/convey
Second pepsi is fancy.

3: target / opinion
the target audience, the got singers to stand for the brand but the target customer for the commercial was like middle aged. So their target is the mass. Some of them they are the fans, some of them just normal people. Their target is very wide and diverse.

Change the singers with Chinese pop singers, the customer needs to be changed. In china the target audience can only be 18-30. That age range can only be the target audience. other people don’t drink sparkling they drink hot water.
But the KOL is what Pepsi uses in China.

the target audience, they have got singers to stand for/to endorse/ they got singers as brand ambassadors but the target customer for the commercial was like middle aged. So their target is the mass market. Some of them are the fans, some of them are just normal people. Their target is very wide and diverse.

Change the singers with Chinese pop singers, the customer needs to be changed too. In china the target audience can only be/range from 18-30. That age range  is the only target audience. older people don’t drink soda they drink hot water.
But KOLs is what Pepsi uses in China.

Vocabulary

to convey : to carry a message
His letter conveyed a message of hope.

to endorse : to say something is good
In China celebrity endorsement is a widely used marketing technique.

brand ambassador: the face of a brand
Angela baby is the brand ambassador for this brand

to have a blast :to really enjoy something / to have a great time
How was the musical?
That was awesome, we had a blast last night.

to procrastinate : to push things back

procrastination: the habit of pushing things back
I have a procrastination problem. I am such a procrastinator.

to beat around the bush: not to get to the point directly.
Stop beating around the bush, just tell me what you need already!

to be crossed: to feel unhappy about something

control freak : someone who feels the need to control things
My mum is a control freak

Fast moving consumer goods (FMCG)
Nestle is the biggest FMCG in the world right now.

zodiac signs：

virgo 处女座

Aries 白羊座

commercials : tv ads

time slot : time period
A time slot during the Super Bowl is very expensive

job title : position
My job title is commercial leadership executive.

could you please talk more : could you please tell me more about it.

Grammar

to ask for: request
He asked for a can of pepsi

to ask someone to do something :
I asked my secretary to get me a can of coke.

Pronunciation

pain

pen