VIP Class Notes (Tibo) [S]

it is a hot season so busy for it.
When I joined the company in the first month I told my colleagues we should do some pre sale for 11.11 but they told me tires are different from other industries because if the consumer came to the online shop they wanted to buy tires immediately so pre sale is not a good choice but I think that we can do some different kind of business.

I want to introduce the model I think if you want to promote your tires you should pay money for promotion we call it media buy.
iF we pay for the media we can show different images for different consumers if you want to buy tires immediately please pay the money and for others we can do the pre sale model .

we can tell consumers the soles are Goodyear technology and the reason for slippers is everyone/every driver has their own shoes but you can put slippers in your car.
If you arrive somewhere you feel tired you can change your slippers. I am sure you have shoes but you don’t have slippers in your car and the second reason is there is a lot of sizes with shoes but slippers we can just use 3 sizes S/M/L it is a good way for costsaving.
It is the gift of pre sale but you should pay money for pre sale and if you don’t buy the tire at last you cannot get the gift or your money back but I will tell your consumers if you pay 100 money even you didn’t buy the tires I will deliver the gifts for you.

It is a promotion model you pay the pre sale deposit and then you get the slippers with good year tech even you didn’t buy the tires at last.

in 2018 also in 2011 we sell air cleaners but we didn’t have enough incentive for our promotion and then Jenny is good at drawing so we draw a new year calendar for our consumers and we told them it is limited and our marketing director drew it herself and we shot a video of the process and we tell consumers you pay the deposit 10 RMB and you can get the limited gift but we just spent 5rmb on the printing. It was a very success model.

I enjoyed the process.
You have creative and the most important is you do it / you achieved results.
it was very successful.

I tell my team we should make the promotion warm / we want to create a emotional connection / human connection.
Our company has a complex department.
they sell our brand like OEM.
there is a shoe a Goodyear shoes store on Tmall.

I bought a cobranded under armor and Michelin snow shoes. Good user experience.

that was OEM.

Trump told people never buy Goodyear tires because on one internal training the management team told our colleagues do not wear political t-shirts in the work place and there was an example on the ppt with the hat and then Trump told people that .
The training was not during the black lives matter movement but during the presidential campaign
so someone posted it on social media and Trump saw it and the Chinese media were very happy and reported it.
It was free advertising.

it is a hot season so we are busy for it. / we have huge workload everyday.
When I joined the company in the first month I told my colleagues we should do some pre sale for 11.11 but they told me tires are different from other industries because if the consumer comes to/visits  the online shop they want to buy tires immediately so pre sale is not a good choice but I think that we can do some different kind of business.  / I think we can try a different business model.

I want to introduce this model I think if you want to promote your tires you should invest in marketing / advertising we call it media buy.
iF we pay for the media we can show different images for different consumers/we can target different consumers with different visuals if you want to buy tires immediately we make the process very simple / we make the process quick and effortless and for others we can do the pre sale model .

we can tell consumers the soles are Goodyear technology and the reason for slippers is everyone/every driver has their own shoes but you can put slippers in your car for comfort .
If you arrive somewhere you feel tired you can change into your slippers. / wear your slippers

I am not sure if you will have a second pair of shoes but most people don’t have slippers in their car and the second reason is there is a lot of sizes with shoes but for slippers we can just make/order 3 sizes S/M/L it is a good way for cost saving. / it is a good way to keep the cost low.

It is the gift for the pre sale but you should pay a deposit for pre sale and usually if you don’t buy the tire at last you cannot get the gift or your money back but I will tell consumers if you pay 100 in deposit even if you don’t buy the tires I will deliver the gifts to you. / even if you don’t buy the product you will still receive the gift.

It is a promotion model you pay the pre sale deposit and then you get the slippers with good year tech even if you don’t  buy the tires at last.

in 2018 also in 2011 we sold air purifiers but we didn’t have a big budget for our promotion and then Jenny is good at drawing so we drew a new year calendar for our consumers and we told them it is limited  / it is a limited edition and our marketing director drew it herself and we shot a video of the process and we told consumers you pay a deposit of 10 RMB and you can get the limited gift but we just spent 5rmb on the printing. / but our cost was very low. It was a very successful model.

I enjoyed the process.
You have creativity and the most important is you do it / you achieve results.
it was very successful.

I told my team we should make the promotion warm / we want to create a emotional connection / human connection.
Our company has a complicated department. They sell our brand like OEM. They the right to use our brand’s name
there is a Goodyear shoe store on Tmall.

I bought a cobranded under armor and Michelin snow shoes. it was a Good user experience.

Trump told people never buy Goodyear tires because on one internal training the management team told our colleagues do not wear political t-shirts in the work place / because recently we forbade employees from expressing political views through clothes. We asked employees to be apolitical at work

and there was an example on the ppt with the cap and then Trump told people about that .
The training was not during the black lives matter movement but during the presidential campaign
so someone posted it on social media and Trump saw it and the Chinese media were very happy and reported it.
It was free advertising.

Vocabulary

apolitical (adj) not involved in politics
Our company is apolitical we only care about the consumers

to forbid  (forbid / forbade / forbidden)(v) : make something against the rules / say you cant do something
Smocking is forbidden

visual (n/adj): something that can be seen / picture / image
We have different visuals for each type of consumer

cost effective (adj):
It is a cost effective way to push our products

shopping kart (n) : list of products you plan to purchase
I added the item in the shopping kart.

to separate (v) : to put into different groups/places
I separated consumers into different groups
Tom was fighting with John and we separated them.

to classify (v) to put into categories  ./ organized
We classify our consumers into different groups

privacy (n): ability to keep your information private
taobao offers little privacy

target (n/v): person you want to reach
Our target are

air purifier (n) machine used to clean the air
I use an air purifier at home

to purify (v) remove contaminants
We purify water before drinking it

sole (n) : bottom of a shoe or feet
The soles were dirty

deposit (n): money given in advance of a full payment
I gave a deposit of 10%

slippers (n) kind of shoes you wear at home
I wear slippers