VIP Class Notes (Tibo) [S]

how to read numbers

1: describing
It is a video which shows a housewife meeting a handsome computer generated man with a good body shape / a fit man then he starts to clean the kitchen / stove and the bathroom
and clean the floor with some dramatic dancing. The housewife becomes more and more relaxed/excited and enjoys the dancing but in fact all of this is her imagination
suddenly her husband calls her name and says Sarah I am done  and in the end Sarah gives him an intensive kiss  then the slogan appears with the brand logo.

2: meaning / message
Maybe this product can have a special detergent formula to help men who are not good at doing the chores and make them start to love cleaning.
To make the chores become more interesting

3: target
Maybe the wives can buy this product to their husbands to tell them it is easy to use and easy to clean if you can help me to do the chores you can get my kisses. / make me love you more.

4: ok for China?
Maybe not because in Chinese market housewives focus on functions and the usage scenario or some testing or comparison to show them and prove the real efficiency of the product
and the brand has to prove their value to the target audience.
the ad is playing with the emotions but for the Chinese market we focus on proving function. The emotion part doesn’t matter you can have different thoughts from this ad, it is not direct.

at the beginning there is a young man sitting on his sofa and he doesn’t want to hang out with friends and suddenly a ghost dog appears in front of him and says you should go out with your friends to have fun then the ghost dog gives him a leash and they suddenly move / teleport to a bar where his friends are chatting and having fun in the past. the ghost dog tells him your friends missed you and hope you can be here in that moment then they teleport the present in front of his friend’s house and gives him a pack of beer to encourage him to knock on the door and bring the beer to his friends and have fun.

Beer is a bridge to friendship , it makes everyone happy. you have to have beer to celebrate. / beers are a must if you want to have fun

Their target is young people over 18 who like to have fun.

Vocabulary

landlord (n) the one owning the property
the landlord can kick you out

leash (n) : 牵狗带
My dog broke the leash and escaped

chores (n) cleaning tasks at home / tasks which you hate
accounting at the end of each month is such a chore
My kids do the chores at home

to teleport (v) 用意念
He teleported on the moon

formula (n) : 分子式
We use a special formula much more efficient than our competitors

induction (n) 电磁
He uses an induction stove

stove (n) : place where you cook with pans
He started to clean the stove

CGI (n) : computer generated image
we used CGI to show what the apartment would look like in the future

intensive (adj) : with a lot of strength / concentrated
I need to improve my Spanish fast so I took an intensive Spanish class I had 6 h a day