VIP Class Notes (Tibo) [S]

Homework


How do you think AI will change your work?
Do you think it will become easier or more difficult to compete

look into GPT -3 as a copy writing AI.

Speaking exercise

We had a meeting and had to submit some Weibo content but our creative guy delivered inequality content so it is a tough day to discuss with the creative team.

Quality control because the content which our creative team makes is not good.
This time the client gave us picture assets and we had to find an angle to describe these pictures and connect with our product.

Creative team sometimes they have bad temper because they are lazy, do not want to overwork tonight and they don’t want to think more about their work. So we have to discuss or help them to find the right way of creative work.
we have 3 copywriters and 2 designers. Usually if we need some video programs that video we will look for a producer.
Video is not very usually in our creative work.
They work at the same time, they have different tasks. It has copy part and picture part so we will have a brief to the designer and copywriter and they will do their part at the same time.
it is not hard to be a creative member but it is hard to be top level.
Their logic of their ideas is one of the most important things.
We have creative director.

they don’t have very high expectations on our deliverables. most of the time we just need to follow their direction to do their creative work.
I will search on internet for some reference then if it has no help for our creative team I will talk to their director to see if she can help the members to do their work.

I think Project manager is a person who controls the resources, if we have a system that we can book the resources on the system then the PM will be useless.
Maybe designers could disappear

I don’t mind AI if it is good enough. Some ancient times some cartoon kind of film if you want to make it real and AI to do the thing is good.


We had a meeting and had to submit some Weibo content but our creative guy delivered unequal content / content of poor quality so it was a tough day and we had to discuss with the creative team.

it was a quality control issue because the content which our creative team made is not good / not satisfactory.
This time the client gave us picture assets and we had to find an angle to describe these pictures and connect with our product.

the Creative team sometimes has a bad temper because they are lazy, do not want to overwork tonight and they don’t want to think more about their work. / they are not involved at work / they are not proactive / they are not motivated

So we have to discuss or help them to find the right way to do things.
we have 3 copywriters and 2 designers. Usually if we need some video programs then we will look for a producer. / we will outsource video content
Video is not very common in our creative work.
They work at the same time, they have different tasks. It has copy part and picture part so we will give a brief to the designer and copywriter and they will do their part at the same time.

it is not hard to be a creative member but it is hard to be top level.
the logic of their ideas is one of the most important things.
We have a creative director.

they don’t have very high expectations on our deliverables. most of the time we just need to follow their direction to do their creative work.
I will search on the internet for some references then if it doesn’t help our creative team I will talk to their director to see if she can help the members to do their work.

Vocabulary

uncanny valley (n) 恐怖谷 : concept from which if something doesn’t look real at all it is cute but if it looks quite real but can’t match the real deal it looks repulsive or scary until it matches reality almost perfectly (especially true for robots or human like character)

fast and furious (n) 速度与激情
I like the fast and furious in Japan

Matrix (n) 黑客帝国
I enjoyed matrix

outsource (v) : buy from another company
We don’t do much video content so we just outsource the video tasks to a local producer

proactive (adj) 积极主动的
I love working with Tom because he is always proactive. you don’t need to tell him what to do he will make things work.

motivated (adj) 促动
they are not motivated

motivation (n)
I lack motivation if I don’t take a rest at least once a week.

do drugs (v): take drugs
I don’t do drugs anymore