VIP Class Notes (Tibo) [S]

step 1 : describe what you see
I see a message from McDonalds and then beef is being cooked , then we see hamburgers. It is rotating / turning on itself

Step 2: what is the message?

The ad from Wendy’s tells us the beef is fresh and the hamburger is delicious. You can try and you will like it
Our product is more delicious than McDonalds
They obviously say that McDonalds is not so good

Step 3: target? Would it work in China?
The reason it is so obvious so it cannot broadcast in china. you cannot say that you rival’s product is not good, it is illegal. I have never a comparison ad in China.
You can say that your product is excellent but you cannot say that the rival’s product is poor.

1 :
A man drives a jeep in a forest and behind the jeep there is a dinosaur chasing the car. The driver feels scared and he begins to speed up and wants to escape from the dinosaur’s chase.
The dinosaurs runs very fast and the car slowed down and gave the road to the dinosaur and in the end the man gets out of danger and chases the dinosaur.
The man is in a car shop and the sales woman wants to know how the man feels.

2:
The car is very good, the car can help you get into a special situation.
She wants the potential customer to experience the car to prove that the car is good.
and worth buying.

3:
The men will become the target customer.
You use this type of ad the audience or the customers will like it and perhaps they will have a good impression they will remember these ads easily.

1: young people and old people working together

it encourages young people to save money for their retirement
If you don’t you will have to continue your job and compete with young people
I think many Chinese ads are not better than this one.

1: google tells you how not to forget something
he communicates with google voice assistant which is very smart

It is a good way because these questions are very normal and will be asked by people frequently
It is understood by people easily.

it is difficult to find an add like this, Chinese ads are easily to be understand and it is not need you to guess what is the meaning. It is obvious.

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step 1 : describe what you see
I see a message from McDonalds and then beef is being cooked , then we see hamburgers. It is rotating / turning on itself

Step 2: what is the message?

The ad from Wendy’s tells us the beef is fresh and the hamburger is delicious. You can try and you will like it
Our product is more delicious than McDonalds
They obviously say that McDonalds is not so good / is not as good as them

Step 3: target? Would it work in China?
it is too obvious so it cannot broadcast in china. you cannot say that you rival’s product is not good, it is illegal. I have never seen a comparison ad in China.
You can say that your product is excellent but you cannot say that the rival’s product is poor.

1 :
A man drives a jeep in a forest and behind the jeep there is a dinosaur chasing the car. The driver feels scared and he begins to speed up and wants to escape from the dinosaur’s chase.
The dinosaurs runs very fast and the car slowed down and gave the road to the dinosaur and in the end the man gets out of danger and chases the dinosaur.
The man is in a car shop and the sales woman wants to know how the man feels.

2:
The car is very good, the car can help you get into a special situation. / the car can help you experience all the emotions of driving
She wants the potential customer to experience the car to prove that the car is good.
and worth buying.

3:
The men will become the target customer.
You use this type of ad the audience or the customers will like it and perhaps they will have a good impression they will remember these ads easily.

1: young people and old people are working together
it encourages young people to save money for their retirement
If you don’t you will have to continue working and compete with young people even as you are very old
I think many Chinese ads are not better than this one.

1: google tells you how not to forget something
he communicates with google voice assistant which is very smart
It is a good way because these questions are very normal and will be asked by people frequently. normal people can recognize themselves in this ad
It is understood by people easily.
it is difficult to find an add like this, Chinese ads are easy to be understood / easy to understand and it you don’t have to guess the meaning. It is obvious.

Vocabulary

product placement : (n) when you show a product in an obvious way in a show or movie
many companies use product placement in tv shows in China

easy to use: (adj)
This assistant is easy to use

ease of use(n)
we need to work on the ease of use of our product

endorsement (n): when someone says something is good
Celebrity endorsement is often used for marketing in China

test drive(n) : when you drive a car for a few mins to try it
I took the car for a test drive

dinosaur (n) :very old and big animal which went extinct 恐龙
It is a movie about dinosaurs

to turn on/turn off : for electronic things
can you please turn on the TV

I am not a fan of coffee : I don’t really like coffee

to rotate: move on itself 360 or less
The car rotates as they are introducing it.

Pronunciation

potential