VIP Class Notes (Tibo) (S)

I work for a tire company Goodyear. and I am in charge of commerce business and I always do ecommerce business.

Goodyear is totally different from the other companies because it is very traditional.
We run business in Philips or Honeywell for 5-6 years but here it just begins.|Selling the tires from 1994 but

they are traditional. we run commerce business for 10 years. it is very popular in China but they never do that before.
They begin to think it is very important channel because the total revenue from 1% 2 years now it is 10% so it is the fast growth channel in the company so they want to make some changes.

The most difficult thing to the company you cannot use a general content to describe your product. The tire when you look the tire all the brands, all the products the same.
How to explain it is better. It is technology. it strong points.
You will use your content page to talk to your consumer but how to explain so it is different from other industries.
presentation and emails. I always say nothing instead of make mistakes. I am scared of making mistakes so I choose say nothing or I say in Chinese.
Online business most popular in China so how to use some professional words to explain my business that is a challenge
Presentations about the results and how to run the promotions and also who is your target user.
Before I enter this company I wish I can do something for the women. I ask my colleagues do you have some colorful tires maybe he will say it is beautiful buy it.
My boss told me buying tires is a pain for users because they have to.

all the tires have 4 key messages to the consumers: Silence / long lasting / comfortable /easy control

I work for a tire company  named Goodyear. and I am in charge of ecommerce business and I have always done ecommerce business. / I have 15 years experience in commerce. I am a senior e-commerce manager .

Goodyear is totally different from the other companies because it is very traditional. / they have a traditional mindset / they operate very traditionally. . they are still mostly a physical business.
 if you look at Philips or Honeywell they have been doing ecommerce for 5-6 years / other companies such as Philips started their ecommerce channels 5 years ago but Goodyear is late at it.

They have been selling tires from/since 1994 but it was through traditional channels

they are traditional. ecommerce business / industry really started 10 years ago. it is very popular in China but they have never done that before.
They begin to think it is a very important channel because the total revenue went from 1% 2 years ago and  now it is 10%
2 years ago  e-commerce made 2 % of our revenue and it increased to 10 % this year

so it is the fastest growth channel  / the fastest growing channel in the company so they want to make some changes. / they want to make it a priority

The most difficult thing to the company is that you cannot use a general content to describe your product. / it is difficult to explain the product to consumers./ consumer education is the hardest part.

when you look at the tires all the brands, all the products the same. / they are all similar / it is hard to see any difference
you need to explain what makes your tire different/ what are the advantages of your product.
the technology. it strong points / advantages
You will use your content page to talk to your consumer but consumer education is different from other industries..
I need English for presentation and emails.
I never say anything instead of making mistakes / I prefer to stay silent rather than to make mistakes.

Online business is very popular in China so how to use some professional words to explain my business that is also a challenge.

Presentations about the results and how to run the promotions and also who is our target user.
Before I entered this company I wish I could do something for the women. I asked my colleagues do you have some colorful tires maybe Lijiaqi will say it is beautiful and buy it. / maybe they will be attracted by the color
My boss told me buying tires is a pain for users because they have to. / buying tires is never fun it is just necessary.

Vocabulary

adherence (adj) attachment to the road
it rained so I had to slow down because the adherence was low

accurate 精准
We need an accurate description of the product

car suspension (n)悬挂
tires and car suspensions make the ride comfortable

to last : to continue for some time
our tires are long lasting , you don’t need to change them often

advantage (n) 好处
The advantage of our tires is that they are very reliable
The advantage of buying online is that it is cheaper and the delivery is efficient and fast.

disadvantage (n): bad thing
the disadvantage of cheap tires is that you need to change them faster

competition (n) :all the other companies doing the same product
we are more expensive than the competition

reliable (adj) : 可靠的 ／ which you can trust
our tires are very reliable
I am a reliable guy

to rely on :
We rely on taobao and JD as platforms to sell our tires online
I need to work hard because the team relies on me

to educate :(v) teach how to understand the product
We spend a lot of time educating customers because most people don’t understand tires.

priority (n): something that comes first
specific business process is our top priority

industry (n) 行业
I work in the tire industry

first mover (n) : first company to do something
apple was the first mover on the smartphone market

late mover (n) company which gets into a business after everyone else
We are a later mover to the e-commerce business

to increase / rise / go up
We increased our sales

to decrease / go down
We decreased our cost

Pronunciation

colleagues

college (university)

Grammar

present perfect : something that has a result now
I have finished my work

present : now
present simple:
I eat lunch

present perfect
I have eaten lunch

present continuous (ing)
I am eating lunch

past : before

past simple :
I ate lunch

past perfect 
I had eaten lunch

Past continuous
I was eating lunch

future : after now

future simple
I will eat lunch

future perfect
I will have eaten lunch
I will have finished my work by the time the promotion starts

Future continuous
I will be eating lunch

always for positive
I always buy Goodyear tires

never for negative
I never buy Michelin tires