VIP Class Notes (Tibo) [S]

Usually I will some series or entertainment show to change the things I am thinking. It is helpful to change the thinking method.
Maybe after a break you will have some inspirations about the tough things you didn’t solve before
our ads always show the result but do not mention the feeling or the view point of customers before.

we have a typical type of ads and it is still on tv. The point of ad is to repeat forever. Just short and simple.
not just introduce the product directly and will send you some figures and some feelings.

another reason is the best ad companies, most of the best are come from foreign countries I think they bring in some creative concepts or ideas.

people do not take many cash these days
scams

Usually I will watch some series or entertainment show to change the things I am thinking about. It is helpful to move my mind away from those topics  / to take some distance.
Maybe after a break you will be inspired on how to solve  the tough things you didn’t solve before  / maybe you will be able to look at the issue under a new light and find a solution  / look at the issue from a different angle…

some theories about the culture and the features in Chinas different areas; Every season will have a topic something like

we have a typical type of ads and it is still on tv. The point of the ad is to repeat itself forever. Just short and simple. / the point is repetition to increase retention
not just introduce the product directly and will use a celebrity to share a message / have a celebrity endorse a product

another reason is the best ad companies, most of the best are come from foreign countries/ are from abroad I think they bring in some creative concepts or ideas.
no one will want to be a thief the revenue is too low, being a scammer is better.

before the launch of  WeChat they would do the same thing on QQ. steal other people’s number and log in on his QQ to contact his or her friends or families especially for the overseas student.
they would say I need some money urgently and tell a crazy story and give you a bank card number.

Ads express the characters and concepts of products, and it is an efficient way to promote products. The ad of HUAWEI P40 is the most impressed one for me this year. All the characters in this ad are women, they are mother, daughter, girlfriend and wife of someone, their jobs refer to teacher, doctor and athlete. They all catch the special, important or moving moments in their life with HUAWEU P40. All frames in this ad are from the viewpoint of women, the features of P40 are integrated into it very naturally, which contain telephoto, waterproof camera and reflection elimination. The ad show the women who are adamant, positive, responsible and full of love. At the end of the ad, there are some women doctors whose faces are full of mask indentation, it is a respect for doctors who working for corona virus treatment. This ad send the messages about love, belief and inspiration. The meaning of the ad’s slogan is that people will be touched by the pictures which are full of emotion.

Ads express the characters and concepts of products, and it is an efficient way to promote products. The ad of HUAWEI P40 is the most impressive one for me this year. All the characters in this ad are women, they are mothers, daughters, girlfriends and wives, they are/they have different jobs / backgrounds … teacher, doctor and athlete. They all catch the special, important or moving moments in their life with HUAWEI P40. All frames in this ad are from the viewpoint of women, the features of the P40 are integrated into it very naturally, it shows the telephoto, waterproof camera and reflection elimination and other functions or capabilities.
The ad shows the women who are adamant, positive, responsible and full of love. At the end of the ad, there are some women doctors whose faces are full of mask marks, it is out of respect for doctors / is an homage to the doctors who are working on corona virus treatment. This ad sends the messages about love, belief and inspiration. The meaning of the ad’s slogan is that people will be touched by the pictures which are full of emotion.

Vocabulary

homage (n) 敬词
the end  of the ad is an homage to the doctors

launch (n/v)
Huawei launched the P40 last year.
I was there during the launch

scam (n/v) something done to cheat people out of their money
he lost a lot of his money on a scam

thief (n) : someone stealing
A thief stole my phone

to endorse : declare public approval
This product is endorsed by my favorite singer, I want to buy it

endorsement (n)

celebrity (n) famous person
A lot of celebrities are popular in ads.

retention (n) : ability to hold  / keeping something in ones memory
The class was great but my retention was low. after a week I don’t remember much.
Our employee retention is too low, many employees leave after a year

repetition (n) : something happening again and again
Repetition is a good way to increase retention

documentary (n): video explaining about something
I like to watch documentaries

breakthrough (n) : solution to a long lasting problem that held you back
I had a breakthrough in my dreams

light temperature : how blue or orange a light is
I adjusted the light temperature to make it cooler

smart appliances : connected stuff at home
Xiaomi makes a lot of smart appliances.