VIP Class Notes (Tibo) [S]

Next Class Focus


tv ad descriptions

Homework


talk about a commercial that you felt was interesting

Speaking exercise

Yesterday we have a WeChat post we need to post at 12 o clock so we need to prepare WeChat preview, WeChat content.
Yesterday about 2 o clock

We went to HZ , there is a lot of temples , we went to one and the west lake and do some shopping.
I guess I like but not in supermarket or shopping malls , in vintage shops.
I like something with quality like the leather and you know in shopping mall you buy something new and you change it very fast. most of the things are fast moving.

I like to go out for drinks and meals in noon because we can go to street, walk together to find something or say something new.

Like a WeChat post we need to have strong visuals in the first screen to attract their eyes and so then we will have some coupons to drive them to convert
Most of the consumers don’t read the article. They just watch the pictures so if we have strong visuals then we can attract them and let them buy products.
The brand articles are boring

A strong visual is like a 3D we show gif, it is a motion or a colorful picture.
It is wide usually we don’t use product shots are first pictures we need to trick them in the article and if we use product shots it may be too strong.

it depends on the kind of coupon, it is has like 50 % or buy one get one most of the customers will visit our sales channels
We have a visitor rate, about 5% people will buy.

Consumers like stories, we created a story for this product about summer vacation or hiking holiday they will fall in the story and buy the tea.
The brands I serve is the global brands they usually don’t have festival content.
They do CNY this is the biggest festival so every brand will do 
something.

If they share to their WeChat moments and screen it and send the screenshot to our official account we will pick 1 to 5 people to send a gift . this activation will make customers share the article.

let me think it -> let me think about it / let me think for a second

3 d pictures has more attractive power.

at the end of the month I don’t have data anymore I need to buy more
If the signal isn’t good I use 4G and my work is in this phone.


Yesterday we had a WeChat post we need to post at 12 o clock so we need to prepare WeChat preview, WeChat content.
Yesterday about 2 o clock

We went to HZ , there were a lot of temples , we went to one and the west lake and did some shopping.
I guess I like shopping but not in supermarkets or shopping malls , in vintage shops.
I like something with quality like the leather / I like quality goods and you know in shopping mall you buy something new and you change it very fast. most of the things are fast moving. / most of the products in shopping are not quality products.

I like to go out for drinks and meals at noon because we can go to the street, walk together to find something or try something new.

Like a WeChat post we need to have strong visuals in the first screen to attract their eyes and so then we will have some coupons to drive them to convert  / to increase conversion.

Most of the consumers don’t read the article. They just watch/look at the pictures so if we have strong visuals then we can attract them and let them buy the products.
The brand articles are boring

A strong visual is like a 3D picture or  a gif.
it is a moving picture / motion picture  or a colorful picture.
It is wide usually we don’t use product shots are first pictures we need to trick them in the article / we need to trigger their curiosity/ we need to entice them and if we use product shots it may be too strong./ too obvious

it depends on the kind of coupon, it is has like 50 % or buy one get one most of the customers will visit our sales channels
We have a visitor rate, about 5% people will buy.

Consumers like stories, we created a story for this product about summer vacation or hiking holiday they will fall in the story and buy the tea.
The brands I serve is the global brands they usually don’t have festival content.
They do CNY this is the biggest festival so every brand will do 
something.

If they share to their WeChat moments and take a screenshot  it and send the screenshot to our official account we will pick 1 to 5 people and  send them a gift . this activity will make customers share the article / will push them to share the article / we will pick a few winners and they will receive a gift.

let me think it -> let me think about it / let me think for a second

3 d pictures has more attractive power. / are more attractive  / are better at catching attention

at the end of the month I don’t have data anymore I need to buy more
If the signal isn’t good I use 4G and my work is in this phone.

Speaking exercise

It is a beer ad,
The video shows normal American people and their real life. I saw a soldier, a truck driver, protestors and a runner….
They fight for their lives and every of them has a goal so the beer makes them together  / unites them.
They take a beer and celebrate their success
I guess the target is 20-35. and not first class but just normal people

This is a new product launch ad, they want people to try something new the new flavor so their target are younger than the last brand. 20-25 because the people in the ad are younger than the last ad  / than the characters in the other ad.
Only young people have curiosity to try something new. Old people always have their habits

The first one has a story, American dream it has it’s own spirit it encourages people to go far
The second is very straight to lead people to try the new flavor
they want to let you feel this is real so it is not shooting by professional production.
It just uses you emotions to buy to buy it make you feel I am one of them but it is boring.


It is a beer ad,
The video shows normal American people and their real life. I saw a soldier, a truck driver, protestors and a runner….
They fight for their lives and every of them has a goal so the beer makes them together  / unites them.
They take a beer and celebrate their success
I guess the target is 20-35. and not first class but just normal people

This is a new product launch ad, they want people to try something new the new flavor so their target are younger than the last brand. 20-25 because the people in the ad are younger than the last ad  / than the characters in the other ad.
Only young people have curiosity to try something new. Old people always have their habits

The first one has a story, American dream it has it’s own spirit it encourages people to go far
The second is very straight to lead people to try the new flavor
they want to let you feel this is real so it is not shooting by professional production.
It just uses you emotions to buy to buy it make you feel I am one of them but it is boring.


It is a beer ad,
The video shows normal American people and their real life. I saw a soldier, a truck driver, protestors and a runner….
They fight for their lives and everyone of them has a goal so the beer makes them together  / unites them.
They take a beer and celebrate their success together/
I guess the target is 20-35. and not high earners/ high class but just normal people

This is a new product launch ad, they want people to try something the new flavor so their target are younger than the last brand. 20-25 because the people in the ad are younger than the last ad  / than the characters in the other ad.
Only young people have curiosity to try something new. Old people always have their habits / old people don’t like to break their habits.

The first one has a story, American dream it has it’s own spirit it encourages people to go far / it has a motivating tone 
The second is very straight to lead people to try the new flavor and uses humor  / and is funny
they want to let you feel this is real so it is not shot by  a professional production but by amateurs instead.
It just uses your emotions to make you buy . you buy it because it  makes you feel I am one of them but it is boring. / it uses the idea of the group to push to buy the product.

Vocabulary

amateur (n/adj) not pro
We used an amateur video because we want it to look more real.

flavor (n) : taste
This beer has a mango flavor

obvious (Adj) : understood at first sight 明确的
If the ad is too obvious people will not listen to it because they will think it is a lie

to entice (v) 引诱 / attract
Car companies entice visitors with beautiful models

enticing (adj)
the job offer was very enticing but I decided to stay in this company

still : not moving
We shot a still picture

data : internet package
I used up all my data for this month, I need to buy an extra package

unlimited (adj): without a limit
I have unlimited data with my phone plan

fast moving consumer goods (FMCG)
P&G is not of the biggest FMCG companies

Pronunciation

temple

temper

screen