VIP Class Notes (Tibo) [S]

How can you condition people in advertising

I overworked last day to midnight

you can stay home for work

you have experience , you have professional experience.
If you start from another market it is a new start.
I don’t find a way what can I do in another market.

When I came into Shanghai the first job is in advertising so this is the beginning. I just jumped from one company to another and I have about 5 years in advertising companies.
When I first worked in advertising I thought it is good we can do some creative things and people in this industry are interesting.
I’m looking a way to quit, if there is a good job with enough money then I will choose to quit this industry.

First of all advertising is a hard work that you have to work overtime to night everyday. so you have no life.
Compared to other industries the work you do is worth more money. Hard work needs enough money but the salary in advertising is lower than other industry.

It depends the company and the client personality.

it is a way that you rely you just swipe the video just find something interesting and you doesn’t to think anything to relax yourself.
Every video is short for about 10 secs or less. if you don’t like you just swipe to another video and you can find many interesting videos that are funny or with beautiful girls.

sometimes you don’t have enough time to have a good relax. for example if you are in the subway you just have 10 mins so tibtok is for that time or the time period between 2 lessons maybe you have 15 mins you can watch tik Tok.

tik tok will post the video this man likes to him to let him stay in Tik Tok and people will stay longer time than before. they just swipe and time goes fast.

I worked overtime to midnight yesterday

you can work from home

when you have professional experience it is harder to change/ after you have a record it is hard to move to another industry/ hard to start from scratch again
If you start in / if you move to another market it is a new start.
I haven’t found a way (yet). what can I do in another market?

When I came to Shanghai my first job was in advertising so this was the beginning.
I just jumped from one company to another and I had  about 5 years in advertising companies.
When I first worked in advertising I thought it is good we can do some creative things and people in this industry are interesting.
I’m looking a way to quit, if there is a good job with enough money / with a good pay then I will choose to quit this industry.

First of all advertising is (a) hard work  / tough.  you have to work overtime until night everyday. so you have no life. / so it is hard to have a social life.
Compared to other industries the work you do is not well rewarded.

Hard work needs enough money / hard work should be rewarded but the salary in advertising is lower than other industry.
It depends on the company and the client personality.

it is a way for you to relax / it is a way you can relax you just swipe the video until you find something interesting and you don’t  need to think about anything/ you turn off your brain, you just relax.
Every video is short, it lasts about 10 secs or less. if you don’t like it you just swipe to another video and you can find many interesting videos that are funny or with beautiful girls.

sometimes you don’t have enough time to really relax. for example if you are in the subway you just have 10 mins so tibtok is suitable for that time/fits the amount of time you have.
or the break time between 2 lessons maybe you have 15 mins you can watch tik Tok.

tik tok will recommend videos this man likes to him to let him stay on Tik Tok and people will stay longer than before. they just swipe and time goes fast. / they increase user time retention.

recommendation letter

Vocabulary

to post (v/n) : publish something that wasn’t there before
I posted a picture of my holiday on my WeChat moments
He liked my Facebook post

to recommend (v): to give advice based on what may suit you best
QQ音乐 recommends songs to you based on what you listened to in the past

recommendation (n)
I didn’t listen to the recommendation of the doctor

algorithm  (n) : math formula 算法
I don’t like the baldu search algorithm
Tiktok’s algoritm will recommend videos based on what you watched before

to last (v) : to continue
The video lasts 25 mins

to gamble (v) : bet with money 赌博
People like to gamble in casinos

casino (n) 赌场
There are many casinos in Macao

to brainwash :to make someone believe something
The Russians brainwashed him into believing he was Russian spy

to condition (v) : to make someone act based on certain conditions
Apps condition us to use them longer than we need to.
Taobao conditions us to spend more during shopping festivals

condition (n) : if x is true then y
being on your target (KPI) is the condition to get the bonus.

volition  (n) : doing something on one’s own will
slaves don’t have volition. they only react to the masters’ orders

span (n): amount of time
The average lifespan is 80 years

retention (n): ability to keep
Swiping increases user retention

to scroll (v): go up and down a page
I scrolled though my Facebook feed for 20 minutes

attention span  (n): how long someone stays focused
The attention span is now less than 10 secs so you need to be impactful quickly

to reward (v/n) : to give something to show gratitude
I was rewarded with a bonus for being the best employee this month

rewarding (adj) : giving thanks / showing gratitude
Working as a teacher doesn’t make a lot of money but it is rewarding when your students improve.

tough (adj): strong / able to endure hardship
Being a soldier is tough, you have to train everyday.
My car is tough, I had an accident but nothing was broken

last day = yesterday
last Monday I went to work
Last Month I stayed home

start from scratch = start from 0 or almost 0
Instead of making QQ for phones Tencent started from scratch and made WeChat

Grammar

depend on : be based on something
I may move to another job, it depends on the salary they are willing to offer