VIP Class Notes (Tibo) [S]

What did the interviewer ask you during the job interview?
How did you answer his questions?

I am working for sketchers, a footwear brand as a e commerce marketing. We do a lot of work cooperate with Tmall. such as super birthday. New fashion day and I also build up the UI for the Tmall store. we have 4 stores in Tmall. There are sports store, women casual store, men casual and kids store. I was also build the annual marketing calendar of these stores. beside Small store also I worked for the official website of the brand. Also the B2C channel of the brand. Before I worked for sketchers I worked in Eland, a fashion group. They are fashion group. They also have some sports brands.
I was the marketing. Before this I worked for textile companies and early of my career I worked for an advertising agency as a creative copywriting.
I am very detail driven person. I like creative work and art.

I have a 7 years old daughter in second grade and my husband, we married about 12 years.
I am from Jiangsu. after graduated from the college. I graduate from the Nanjing normal Uni and then I know my husband in Shanghai. He is also graduated from this university.

I think speaking English is very important because I can have more career opportunities if I can speak English well. I don’t usually speak English with my peers but email them. With US companies. However I want to learn English well to get more career opportunities.

Recently I received some interview / I can understand the questions but I can’t express myself with the exactly English words and my challenge is make sentence and not stress.

Mainly we have 3 kind of consumers in our e-commerce channel. The first is the Z generation. They are changing, we must know the insights and their shopping habits and their lifestyles. Then we use the way they like to communication with them. The brand positioning is a leisure brand and this is a trend of the China market . The sketchers have a lot of loyal customers.
People born in the 1960s/ seniors wear our shoes to exercise and think the shoe is comfortable. Then their children is grow up they also will buy the shoes for their parents. Especially in Tmall store. So the seniors is our must have customer target. The last one is the focus on men. Because now we have about 70% of the customers is women and usually for sport brands like Nike and Adidas they have more men customers. About 50-60%.
We need to win more men customers in China from product merchandizing to the marketing.

I am working for sketchers, a footwear brand as a e commerce marketing senior manager. I am in charge of Chinese e-commerce marketing . We cooperate a lot with Tmall / do a lot of cooperations with Tmall. Such as super brand day. I have full access to the brand resources to organize marketing activities (especially with Tmall)

New fashion day and I also build up the UI for the Tmall store/ I cooperate on the UI design of the Tmall store/I give guidelines on how to design the store UI/ I supervise the UI design for the Tmall store. We have 4 stores in Tmall. They are: sports store, women casual store, men casual and kids store. I also build the annual marketing calendar of these stores. Beside the Tmall stores I also worked on the official website of the brand and (also) the B2C channels of the brand. Before I worked for Skechers I worked in Eland.

I was the marketing manager. Before this I worked for textile companies and early in my career I worked for an advertising agency as a creative copywriter.
I am a very detail driven person. I like creative work and art.

I have a 7 year old daughter in second grade and my husband and I got married about 12 years.
I am from Jiangsu.  I graduated from the Nanjing normal Uni and I knew my husband when I moved to Shanghai. He also graduated from this university.

I think speaking English is very important because I can have more career opportunities if I can speak English well. I don’t usually speak English with my peers but I use English a lot in emails. I have a lot of written communication with US companies. It may not be required for my current job however I want to learn English well to get more career opportunities.

Mainly we have 3 kinds of consumers in our e-commerce channels. The first is generation Z. We need to collect insight on generation Z to understand them perfectly. we must know their shopping habits and their lifestyles. Then we must use an appropriate way to communicate with them. The brand is positioned as a leisure brand and this is a trend of the Chinese market . sketchers has a lot of loyal customers.
People born in the 1960s/ seniors wear our shoes to exercise and think the shoe is comfortable. Then their when children grow up they also will buy the shoes for their parents. Especially in the Tmall store. So seniors are our must have customer target. The last one is the focus on men. Because now about 70% of our customers are women and usually for sport brands like Nike and Adidas,  men account for about 50-60% of their  customers.
We need to win more men customers in China from our product merchandizing to our marketing.

Vocabulary

target consumer / people you want to sell yo
Our target consumer is mostly seniors who like to have a healthy lifestyle

insight / information
We need to collect insights on generation Z to understand them perfectly.

seniors / senior citizens
Most seniors are retired and have a high disposable income

to grow up / get older
I grew up in the Jingsu province

to focus / to put most energy into something
We decided to focus on selling to men

executive / entry level position
XYZ is looking for a marketing executive

junior / senior / about the level of experience
I am a senior marketing manager.

to cooperate / to work together with ….
I cooperated with Alibaba last year.

cooperation
Currently we have a cooperation with Alibaba.

bachelor degree/ 学士

master degree 硕士

Ph.D 博士

job offer / when a company offers you a job
I received a few job offers but I like my current company.

self-confidence 自信
I need to be more confident when speaking English