VIP Class Notes (Tibo) [S]

Do you think traditional advertising is on it’s last breath or do you think that KOL sponsoring / live streaming and new advertising media will change in the future.

Talking about advertising

On Saturday I just slept and I cooked a roasted chicken and a cake.
I have 2 ovens. I had a small one and I sold it because I want to change for a better one. This one is designed for bakery because it includes more functions bakery related for example you can set a lower temperature to cook the cake. Mainly for bread. There is one kind of cake is it difficult to success because it includes less oil but the cake tastes smooth and light mainly because the eggs. you need to stir the eggs. it is a physical change. Usually the cake grows twice as big as before it is set to the oven but when I put it out it will become small.
The normal cost of all the ingredients 30% on ingredients. For other brands it will be less.

The biggest trigger for them to try is the price, If the price goes up suddenly the customers will not follow.

For myself I don’t want to spend time on Tik Tok because it is really waste of time. You cannot stop it will always recommend interesting ones. But it is not a good way to relax.

I know there are a lot of live show plateforms and douyu.
I watched his livestream once, it really is attractive. The topic is from a question first. The success of LJQ made many people think it is popular to be popular in one night but the fact is only a few ones can be. The article tells the story of LJQ’s success as a top broadcaster.

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On Saturday I just slept until noon/ slept in and I cooked a roasted chicken and a cake.
I have 2 ovens. I had a small one and I sold it because I wanted to change for a better one. This one is designed for bakery because it includes more functions bakery related / useful when you bake a cake  for example you can set a lower temperature to cook the cake. I mainly use it for bread. There is one kind of cake which is difficult to make successfully / succeed  because it includes/uses less oil but more eggs. The cake tastes smooth and light mainly because of the extra eggs. you need to stir the eggs. it produces/triggers a physical change. Usually the cake grows twice as big as before you put it in the over but when I take it out it will become smaller / collapse / shrink
The average cost of all the ingredients is about 30%. For other brands it will could less/lower.

The biggest trigger for them to try is the low price / The brand has attracted new customers thanks to a low price, If the price goes up suddenly the customers will not follow / leave the ship / the brand will suffer a big sales loss.

For myself /  I don’t want to spend time on Tik Tok because it is really a waste of time / I avoid Tik Tok altogether because I value my time. You cannot stop it will always recommend interesting ones / it is hard to control yourself/ But it is not a good way to relax / It is tiring for your eyes.

I know there are a lot of live streaming plateforms and douyu.

I know there are a lot of live show platforms.
I watched his livestream once, it was really attractive/ it really drew me in/ kept my attention. The topic started from a question. The success of LJQ made many people believe it is possible to be popular overnight but the fact is only a few people/ a handful of people can succeed . The article tells the story of LJQ’s success as a top broadcaster.

Vocabulary

unicorn : a horse with a horn / a very promising start up / someone with a lot of potential
We try to invest in unicorns when they are still young.

to shrink (shrink/shrank/shrunk): to reduce in size
Our sales have shrunk we need to do something to keep our job.

Tik Tok 抖音 (international version)
Tik Tok is under scrutiny in the US.

Live show : live performance
There is a live show in the restaurant tonight.

Live streaming : Douyu/youtube live…
There are many KOLS on live streaming now.

virtual gift : gift which is not real
People buy virtual gifts for their favorite KOL on douyu.

to sleep in : to sleep until you naturally wake up / lazy morning
I just want to sleep in during the week end.

ingredients : components usually for food
The most important ingredient is the flour for a cake.

price elasticity : how much a movement of the price affects sales
In the case of luckin price elasticity is very high, a small change in the price will affect in a lot of lost sales.

to stir : move in circle movements
I stirred the soup.

double edge sword : something that is as dangerous for others as it is for yourself.
Always having discounts is a double edge sword for luckin. It hurts its competitors but it also hurts luckin’s margin.

digestion (n) :  the process turning food into energy 消化
People usually feel sleepy during digestion

to digest: to process food / information
I need time to digest all the information we had during the training

scandal (n) : something morally / legally wrong exposed 丑事
There were many many many scandals about Trump.

to have a check up/ to have health check : to have a doctor examine your health
Most people have an annual check up.

Visa 签证
I need a visa to travel to North Korea.

to regret: being unhappy about an action you have done
I regret buying this lipstick n LJQ recommendation.

to succeed (v)
The company succeeded in getting more customers
success (n)
Our success is due to our hard work

Grammar

because of something/someone
Because of the scandal, the CEO had to retire.
Because of my son I will have to stay home during the holiday.