VIP Class Notes (Tibo) [S]

Today we focused on:


talking about ads and strategy

Speaking exercise

A new project it’s beginning in our company it is very important for our company;s business strategy so all of high level managers focus on this project . I am one of the members or this project so I should prepared a lot of documents and the strategy so from Monday to yesterday , everyday every night my boss and I worked on this project. Yesterday finally we present the proposal to our CEO and the result is good so today I take a breath.
It’s a long term project, not only for 1 month or 1 year, it is about our user and business product and I think because this project is a big project so it related a lot of different departments cowork to finish it so first of all we should make a decision to tell the different teams which part is the first thing we can dig out. Maybe 1 year / 2 years.
We can watch it on some movie platforms.
We can watch it on the legal way. a lot of American tv shows on it, not only Americans. a lot of another countries tv shows and movies.


A new project is beginning in our company / our company started a new project it is very important for our company’s business strategy so all (of the) high level managers focus on this project .
I am one of the members of this project so I had to prepare a lot of documents and the strategy so from Monday to/till yesterday , everyday and every night my boss and I worked on this project. Yesterday we finally presented the proposal to our CEO and the result was good so today I can breathe a little.
It’s a long term project, it will last for more than a month or even a year

it is about our users and business products and I think because it’s a big project it requires Many departments to cooperate / to work together
We first need to make a plan  / to set up priorities  and tell each team what they need to do first.  it will last us 1 or 2 years.

We can watch it on some movie platforms. / video streaming platforms.
We can watch it in a legal way/ legally . A lot of American tv shows are on it / are available, not only Americans, there are a lot of foreign tv shows and movies.

Speaking exercise

I think this commercial shows us the function of Mr clean. the key function of this product is about it can help housewives clean everything quickly and easily.
They target housewives.
It uses emotion way to describe when housewives use our product it is like a handsome guy to help you finish it. And the housewives love it.
It uses opposites characters to touch the target audience feelings.

——–

I think this commercial shows us the functions of Mr clean. the key function of this product that it can help housewives clean everything quickly and easily.
They target housewives.

It uses emotions to make housewife feel like a handsome guy is helping them when they do the housework with this product. And the housewives love it.
It uses opposite characters to touch/to appeal to the target audience feelings.

Vocabulary

character : person in a movie/ story / book
007 is my favorite character.

seasonality : an effect depending on seasons / months
There is a strong seasonality in the sales of sunglasses. We sell much more in summer and much less in winter.

traffic : number of people coming and going / cars on the road
We have more traffic on our app on the weekend
I was late because of the traffic this morning

off-season 淡季
I like to travel off-season because it is cheaper.

to cooperate : work together
We cooperated with Xiaomi to release a great selfie phone.

target : indicator you need to reach / 目标
Our target for Q4 is 40,000,000 CNY in sales.

to achieve : successfully reach
He achieved the target because brands spend a lot for 11/11,

to reach : to touch/to get close enough to touch / achieve
We reached our target on Monday.

to last (v) : 持续 to continue for a period of time
My previous relationship only lasted for 5 months.
You should buy a good car, a cheap car will only last you a few years but a good car will last you a lifetime.

to outlast : to last longer than
A good watch will outlast you. (you will die before the watch stops working)

last  (adj) 最后
I arrived last to the meeting

Grammar


Out+verb = more than

To outlast : last more than
to outspend : spend more than
Our competitor outspent us in advertising (spend more than us on ads)
My sister outspends me / her credit card limit every month for shopping

To outlive : live longer than..
Tom lived 67 years and Jim lived 50 years. So Tom outlived Jim.
My grandma outlived my grandpa

To outwork : work more than…
He is very hardworking, he outworks most of his team members.

Pronunciation

to present

relate

character (ka rak ter)