VIP Class Notes (Tibo) [S]

TiboEssie

Today we focused on:

talking about advertising and commercials

Speaking exercise

Firstly the consumers who use the armani make up products definitely is female. In Meitu we have 200,000,000 female users among all of our products. So that is why you can chose meitu as a media Channel for your products. you can advertise for 200,000,000 female users all of them are your target consumers. The second reason is we have 3 platforms. it is our key platform. Meitu XX, beauty cam and meicam. They are focused on different industries. Meitu XX is focused on picture and social, beauty cam is focused on taking selfies and meipai is focused on short video. all of them include the main media channels of brands. When you chose meitu you can chose a media group not one media platform. the third reason is about we have a big database pool, It can survive brands to get the key information from clients. For exemple we can provide the details of one user we can tell the brands who is she and what is the interesting she likes. She visits our platform frequently so these info is very useful to make clients make a client promotion decision for the next step. I think the important strength of Meitu. The fourth reason is we can provide a lot of KOLs content to clients . You know now the KOLs is very important for products and brands because they can sell everything. In Meitu XX and Meipai we have more than 10,000 to help clients sell products.
We can help you to chose this group girls (25 to 30) and who they are. Of course we can provide this service. When you want to explain your advertise to this group girl I suggest you chose CPM buying.

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Firstly the consumers who use Armani’s make up products definitely are female. In Meitu we have 200,000,000 female users among all of our products. So that is why you can choose Meitu as a media channel for your products. You can advertise to/you can reach 200,000,000 female users and all of them are your target consumers. The second reason is we have 3 platforms. One of them: Meitu XX is our key platform, we also have beauty cam and meipai. They are focused on different industries / they each have different functions. Meitu XX is focused on pictures and social communication , beauty cam is focused on taking selfies and meipai is focused on producing short video. All of them are the main media channels of brands. When you choose Meitu you don’t only have access to one media platform, we will leverage all our apps to produce the best results.
The third reason is that we have a big database, It can provide brands with the key information about their target audience. For exemple we can provide the details of one user we can tell the brands
who she is and what she is interested in, what she likes / their identity/ their interests and their passions
How frequently she visits our platform ……..so these info are very useful to help clients make a correct promotion decision for the next step. It is the strength of Meitu / it is what sets us apart. The fourth reason is that we can provide a lot of KOLs content to clients . You know now the KOLs are very important for products and brands because they have an effect on sales / they have a strong influence on sales.. In Meitu XX and Meipai we collaborate with more than 10,000 KOLs to help clients sell products.
We can help you to target this age group of girls (25 to 30) and identify who they are. Of course we can provide this service. When you want to expend your ads to girls in this age group I suggest you chose CPM buying.

Speaking exercise

The man who is the artist calls everything..
This is the key creative idea so about the car product. The key creative idea wanted to show the target audience get the auto voice function / voice assistant / AI voice system.
The target are males. the artist is man.
It is very different from Chinese advertising of cars. In China car brands know that Chinese people like the big space and convenience control systems. so the AI voice system is not the point of the Chinese target audience care about.
If the car product want to sell it maybe change another way is better.

everything the talent/actor says becomes true… 
This is the key creative idea about this car’s commercial. The key creative idea wanted to show the target audience that the car has an auto voice function / voice assistant / AI voice system.
The target are males because the actor is a man. / I believe they target male clients because they chose a male actor.
It is very different from the way we advertise cars in China / different from Chinese car ads.. In China car brands know that Chinese people like big interiors/ spacious interiors and convenient control systems. so the AI voice system is not the priority for the Chinese target audience.

If they want to sell this car they should change the commercial / they should adapt to the Chinese way. / they need to localize the commercial.

Vocabulary

to leverage : to use something to maximum advantage
Many people like our brand but we don’t use that. We need to leverage our influence on social media to improve our profit.

influence (n) : power to affect
The weather has a strong influence on the sales of coffee shops.

to identify: know who someone is / recognize
We help our clients identify who their target is.

identification (ID)
Can I see an identification please?

talent : ability / model/actor
We will use a female talent for the ad.
Tom has a lot of talent for painting.

interior : the inside
The interior of the car is luxurious.

commercial : TV ad
We made a commercial to promote our new car.

Grammar

to provide with : give
We were provided with books and pencils before the test.

make something come true 
He made his wish come true

Pronunciation

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