VIP Class Notes (Tibo) [S]

What is the best commercial that came out last year?

I am local here. I am Shanghainese. I work for ester Lauder. basically I do the marketing job. I like traveling and I like western culture like tv shows. music. I watch a lot of talk shows during my free time. Product marketing. I need to focus on the calendar of the next year. and since you know are an international company we need to decide if this product should be introduced in Chinese market and the focus about it.

I don’t necessary have to speak English during my work so it is mostly my hobby to learn that. You know I love traveling around the world and I think language is a tool to communicate with each other.

I am local here. I am Shanghainese. I work for Estee Lauder. Basically I do the marketing job. I like traveling and I like western culture like tv shows. music. I watch a lot of talk shows during my free time. As for Product marketing. I need to focus on the launch calendar of the next year. and since you know we are an international company we need to decide if a product should be introduced and how we can do so in the Chinese market.

I don’t necessarily have to speak English during my work so it is mostly my hobby to learn it. You know I love traveling around the world and I think language is a tool to communicate with each other.

Super Bowl commercials:

It is funny. it is eye catching because this commercial  brings celebrities but the lines is just kind of boring. it is repetitive. it is to enhance the idea of how good product is in consumer minds.

It happens in a restaurant,  consumer wants something to drink and the celebrities just pop

Pepsi is brilliant, it is irreplaceable. It can bring you happiness.
It is funny and it is easy to remember the image is vivid.

if they invite these 2 celebrities it is already a success.

This toothpaste makes this man so confidence about his breath / mouth hygiene /. He is not afraid of being close to others
I cannot get the other reactions, they act very indifferent. If I were the director I will let this actor welcome his breath. I can’t see on their face they are suffering. that way the meaning will be more obvious

He is trying to say if you have this car the world is under your control. It uses analogies before the car comes out.
Some analogies are very interesting but I think there are not that relevant to the actual function of the car.

At first I thought It conveyed a feeling of elite, you can only get a house like this and a car like this.

It is funny. It is eye catching because this commercial  brings celebrities but the lines are just kind of boring. it is repetitive. it is to enhance the idea of how good the product is in consumers’ minds.
It happens in a restaurant,  consumer wants something to drink and the celebrities just pop

Pepsi is brilliant, it is irreplaceable. It can bring you happiness.
It is funny and it is easy to remember the image is vivid.
if they invite these 2 celebrities it is already a success.

This toothpaste makes this man so confident about his breath / mouth hygiene /. He is not afraid of being close to others
I cannot get the other reactions, they act very indifferent. If I were the director I would let this actor welcome his breath. I can’t see on their face that they are suffering. that way the meaning will be more obvious

He is trying to say if you have this car the world is under your control. It uses analogies before the car comes out.
Some analogies are very interesting but I think there are not that relevant to the actual functions of the car.

At first I thought It conveyed a elitist feeling you can only get a house like this and a car like this.

Vocabulary

sensitivity / easily affected by
China has a sensitivity to high tech products

lucky few / part of the elite that can enjoy a world the others cannot comprehend

cashew / nuts
He chocked while eating cashews.

futuristic / which denotes a future looking vision
This is a futuristic car.

a pick up / typical American car
The commercial shows a new pick up from Jeep.

compactor / a machine that crushed things to make them more compact
The car were put through a compactor in the recycling process.

tough / can endure severe conditions
This car is very tough.

slow paced / things happen very slow
The commercial is too slow paced I almost fell asleep

attention span / time people can stay focused
The average attention span is less than 5 secs.

play on words / when you have a joke based on words having a similar pronunciation

to get someone onboard : to get someone to join your project.
Since they managed to get celebrities onboard it is already a success.

brand ambassador / someone representing a brand
This celebrity is our new brand ambassador.

to convey / to deliver
He conveyed his message in a letter.

protectorate / an affiliate territory
Lebanon used to be a French protectorate.

Grammar

do not use the/a with names
I went to the hospital today
I went to Huashan hospital today.