VIP Class Notes (Tibo)

Write 2 emails

1: John Smith won the lucky draw of your Tmall promotion, congratulate him and ask him to send you his information.

2: Write an email to a vendor to let them know that you will not work with them once this contract is over.

Monthly meeting in 2 weeks  (rehearse during the class)
+ continue with emails formal / casual if time allows

have regular news review to help express opinion on the world + enhance vocabulary on many different topics
work on presentation and how to introduce graphs and data with a lot of practice
Roleplay meetings + Q&A
work on emails and the nuances between formal / casual style
practice using the past tense

Intro + emails

the business for ecoomercial and offline business as well. It is a German company. the products include laundry.
Ecommerce marketing.
The key job responsibility is for the visual of the flagshop. I need to communicate with the designer team to optimize the banner.
we need to communicate with the ecommerce sales to get the info about the promotion schedule and rules of different platforms especially Tmall.
And cross communication with finance and production. I need to breed the visual layout, how look like and give my detail brief about the color, the brand tone and the content and the visual combine with our product perfectly.
Meantime I need to do data analysis about different campaigns for the CTR (click through rate) Our target is to help the sales team to raise the sales. In the whole year 618 and 1111 is our big promotions. We have already start to preparing the product launch for 1111
I have to explain the professional things in easy way for the people they don’t know the marketing. that is the difficult part for me so far and in the last month I had a meeting and I had no idea the meeting we had to present our daily work I have no preparation for it then it is very embarrassing not speak fluently and very nervous so I cannot to explain the things very clearly. I want to say something but in my minds there are no words. then I decide I have to practice my English especially speaking and vocabulary. And we have some German colleagues we have to communicate everyday I hope my English can be more fluently especially in meetings n can presentation have the good performance.

In the emails we have to write the things professionally not in casual way.
I can speak out my opinion in Chinese fluently but in English it is hard.

vocabulary about ecommerce and about how to express opinion when we chatting.

---

the business for E-commerce and offline business as well. It is a German company. the products include laundry products.
I work in E-commerce marketing.
The key job responsibility is to manage the visual of the flagshop / is to control the visual identity of our e-commerce shops.
I need to communicate with the designer team to optimize the banner…

we need to communicate with the e-commerce sales team to get the info about the promotion schedule and rules of different platforms especially Tmall. / we mostly focus on Tmall.

And I have some cross communication with finance and production. I need to brief the visual layout, how it looks like/ how our shop should look like and give my detailed brief about the color, the brand tone and the content and the visual to combine with our product perfectly. / I need to work on all the elements to make sure they fit with our product once it is on the shop.

in the Meantime I need to do data analysis on/I need to analyze different campaigns for the CTR (click through rate) Our target is to help the sales team to raise the sales. In the whole year 618 and 1111 are our big promotions. / our main campaigns are for 618 and 1111.

We have already started to prepare the product launch for 1111
I have to explain the professional things in an easy way for the people who don’t know marketing/ I have to explain marketing data in an easy way for people who don’t work in marketing.
that is the difficult part for me so far and in the last month I had a meeting and I had no idea  we would have to present our daily work during it.
I didn’t prepare / I wasn’t ready for it then it was very embarrassing because I could not speak fluently and was very nervous so I could not explain the things very clearly. I wanted to say something but in my minds there were no words. then I decided I had to practice my English especially speaking and vocabulary. And we have some German colleagues we have to communicate with everyday I hope my English can be more fluent especially in meetings and have good performances in presentations .

In the emails we have to write the things professionally not in casual way. / professionally rather than casually
I can express my opinion in Chinese fluently but in English it is hard.

vocabulary about ecommerce and about how to express opinion when we are chatting.

first email structure

• greeting (dear Mr. Smith)
• a compliment (I hope you had a great dragon boat festival / I was very impressed by your presentation during our last annual meeting / I hope this email finds you well)
• the reason for your email (I am writing to you about …. / I am writing to you regarding ….)
• a call to action (please give me your reply by Friday / would you mind giving me your reply by Friday/ I would appreciate if you could ….)
• a closing message (looking forward to hearing from you/ looking forward to your reply)
• signature (best regards, …)

OFFERING HELP / GIVING INFORMATION
Formal
We are happy to let you know that your article has been selected for publication.
I am glad to inform you that we will be holding our annual conference in Brusselson 20 September 2014.
We regret to inform you that the show has been cancelled due to bad weatherconditions.
We are willing to arrange another meeting with the CEO.
We would be glad to send you another statement if necessary.
Please do let me know if I can be of further assistance.
Should you need any further information/assistance, please do not hesitate tocontact us.

Casual
I’m sorry, but I can’t make it tomorrow. (= I can’t come tomorrow.)
I’m happy to tell you that John and I are getting married next month.
Would you like me to come early and help you clear up the place?
How about I come and help you out?
Do you need a hand with moving the furniture?

COMPLAINING

Formal
I am writing to express my dissatisfaction with… / to complain about…
I regret to say that I was not completely satisfied with the room you provided us.
We regret to inform you that your payment is considerably overdue.
I would like to receive a full refund and compensation for the damages.
I am interested to hear how your company can compensate us for the distress wesuffered.

Casual
I’m sorry to say that you’re late with the payments.
I hope you won’t mind me saying that the place you’d recommended to us wasn’t as nice as we’d expected.

send an email to JD sales team to ask them for the updated rules for this year. you need their reply urgently.

Dear Belly,
I am writing to you about the key promotion schedule for 2020.
Could you please send me the pdf of the updated promotion rules for this year.
would you mind giving me your reply by this Thursday / I would appreciate if you could let me know by this Thursday

Thank you in advance
looking forward to your reply,

best regards.

Vocabulary

compliment (n/v) say something nice to someone
Tom told me he really liked my presentation = He gave me a compliment on my presentation = he complimented me on my presentation

fluent (adj)
I am fluent in English

fluently (adv)
I speak English fluently