VIP Class Notes (Tibo)

Today we focused on:

Super Bowl commercials

Speaking exercise

from my family I have so many energy and then I went back to office and spent my energy in reserve  / stored energy on work.
I was counting how many days until the next holiday

We had a tacit agreement that we could delay the work

One of my friend lost her job last year and she hasn’t found a new job year and she doesn’t want to.

My little boss will leave our company and he asked me to do something I don’t want to do
and my big boss asked me to do the other job but he talked directly to me and asked me to refuse the big boss.

He wants me to only work for his clients although he left we didn’t stop the cooperation.

the advertisement uses pretty sure to talk about their competitors
They focus on pretty sure not being good enough because if you buy a home and you are not sure you can pay back it could kill you. So you need to use their service to be certain.
They found the consumers’ pain point and use pretty sure to emphasize about it

Most of the ads in this environment are very serious so this one is different and consumers can remember it. Serious is more important when consumers talk with the agents, not just for the advertisement. The objective of the advertisement is to make people happy and let them to know the company. If the advertisement gains these 2 objectives it is successful.


When I was with my family I had so much energy and then I went back to the office and spent my energy in reserve  / stored energy on work.
I was counting how many days are left until the next holiday

We had a tacit agreement that we could delay the work.

One of my friend lost her job last year and she hasn’t found a new job yet and she doesn’t want to. / she isn’t really motivated.

My little boss / direct superior will leave our company and he asked me to do something I don’t want to do
and my big boss asked me to something else but he talked directly to me and asked me not to listen to him.

He wants me to only work for his clients although he left we didn’t stop the cooperation. / he is leaving but we will continue to work the clients as before.

the advertisement uses pretty sure to talk about their competitors
They focus on pretty sure not being good enough because if you buy a home and you are not sure you can pay back it could kill you. So you need to use their service to be certain.
They found the consumers’ pain point and use pretty sure to emphasize about it

Most of the ads in this environment are very serious so this one is different / this one is positioned differently and consumers can remember it / it is more memorable.
Being serious is more important when consumers talk with the agents, not just for the advertisement.
The objective of the advertisement is to make people happy and let them to know the company. If the advertisement achieves/reaches these 2 objectives it is successful.

the idea is quite good it is the first brand who came out to say we need to support local restaurants.

they encourage people to be strong

Vocabulary

trend (n) 趋势
The latest marketing trend is to use Tik Tok for advertising

to manipulate (v) 操作
The commercial tries to manipulate you to make you buy the product

manipulation (n)
They use manipulation

to brainwash (v) 洗脑
Apple brainwashes into thinking that not giving the charger is good for the environment

humorous / funny (adj) : making you laugh
Usually Super Bowl commercials are funny

pain point (n) 痛点
They focus on the pain points of the consumer to sell the product

mortgage (n) 抵押贷款
He went to the bank for a mortgage.

poison (n) 毒药
He puts poison in the king’s drink to kill him

poisonous (adj)
This flower is poisonous

to cut jobs (v) 裁员
Our company had to cut 20 jobs because of the pandemic

tacit (adj) : understood without being said directly
during the pandemic there was a tacit agreement that we didn’t really work and just pretended to work

reserve (n) 储备
We had some food in reserve during the pandemic because we could not go to the supermarket everyday

disability (n) 残疾
She has a disability but she won

disabled(adj)