VIP Class Notes (Tibo)

that is why they shut down / went bankrupt  / closed the phone division , their target customer is so limited

Because they are a small factory so they don’t have that power to have their own manufacturer. / since they only do low volumes they can only use OEM components  / they can’t invest in R&D for hardware.

They just purchase existing chips so they cannot have their own innovation on hardware / they are unable to innovate on hardware / innovating on hardware would not be cost efficient.

they put more emphasis  on software.

people who use it might be designers or architectures. / it is popular among designers and architects
Definitely not a mass market / definitely a niche market phone

Apple is the only brand he gives credit to and recognizes / He only recognizes Apple
and he sees competition as bullshit / subpar  / not good enough to be relevant

they closed their mobile phone division and pivoted /switched their focus to education.

to make every single Chinese can afford -> to make it affordable for all Chinese people regardless of their income / to democratize mobile phones

Vocabulary

good value (n) with good functions for the price
Xiaomi makes good value phones

pop up camera (n) : phone with a camera that pops up
I prefer pop up cameras because it is more secure

to emphasize (v)
He emphasizes on design

emphasis (n)
He puts the emphasis on design

to democratize (v) : make accessible to the masses
Air travel was democratized through the 2000s