VIP Class Notes (Tibo)

It is the same situation that cigarettes and alcohol cannot do advertising and in a commercial video or an article you cannot have very critical words to express your product features.

you need to be very accurate about product features.

We don’t do this because it may cause negative feedback.

For cigarettes it is very serious. It is not allowed to appear in any movies.
But alcohol is allowed to appear in movies and some luxury alcohol still have some advertising movies. Like short movies about their history.

it is like a national treasure it is being protected.
No I guess they cannot use new media platforms because I guess advertising law are serious about this industry.
I didn’t see them on new platforms like Weibo. I guess it is traditional platforms like TVC and some product placement on the movies.

the e-Cigarette is a high earn industry.
a few years ago it just appeared and people feel it is different I should have one.

It is not real the feeling of e-cigarette is very strange and sometimes the smoke makes me feel uncomfortable
I am not sure it is fit for health safety.
you get used for it
because I hear there is a lot of brands and no one has industrial rules for it.

sometimes you walk in the street and man appears in front of you and opens a wooden box and different cigarettes in it. Sometimes it is real ones sometimes it is fake but fake cigarettes make you uncomfortable.

For alcohol they have a code on the top of the bottle and sometimes you have a QR code, you can scan it and check if it is real or fake but for foreign alcohol like Chivas.
For baijiu they buy the bottle and they fill it with fake alcohol you can’t recognize if it is fake or not.

they say the police man caught a fake alcohol shop or the police man just take the fake alcohol product center.

you cannot recognize it by the packaging.

It is the same situation for cigarettes and alcohol , they cannot do advertising or appear in a commercial video or an article you cannot have very critical words to express your product features.
you need to be very accurate about product features.

We don’t do this because it may cause negative feedback. / spark negative feedback

For cigarettes it is very serious. It is not allowed to appear in any movies.
But alcohol is allowed to appear in movies and some luxury alcohol are at the center of some advertising movies. Like short movies about their history.

Baijiu is like a national treasure it is being protected.
No I guess they cannot use new media platforms because I guess advertising laws are serious /strict about this industry.
I didn’t see them on new platforms like Weibo. I guess it is traditional platforms like TVC and some product placement in the movies.

the e-Cigarette is a high earn industry.
a few years ago it just appeared and people feel it is different I should have one.

It is not real the feeling of e-cigarette is very strange and sometimes the smoke makes me feel uncomfortable
I am not sure it is fit for health safety.

you get used to it
because I hear there is a lot of brands and no one has clear safety production rules  / There is not real QC

sometimes you walk in the street and man appears in front of you and opens a wooden box and different cigarettes in it. Sometimes it is real ones sometimes it is fake but fake cigarettes make you uncomfortable. / are really bad for your health.

For alcohol they have a code on the top of the bottle and sometimes you have a QR code, you can scan it and check if it is real or fake but for foreign alcohol like Chivas. / some foreign alcohol brand have a QR code on the bottle and it proves authenticity when you scan it.
For baijiu they buy the bottle and they fill it with fake alcohol you can’t recognize if it is fake or not.

they say the police man caught a fake alcohol shop or the police man just raided a fake alcohol product center.

you cannot recognize it by the packaging.

Vocabulary

franchise (n) when you buy the right to use an IP for business
some tea stores are franchises

minor (n) under age / less than 18
You are not allowed to sell cigarettes to minors

to raid (v) 突击搜查
They raided a pork slaughterhouse and realized they were using fake meat.

slaughterhouse (n) place where animals are killed
He works at a slaughterhouse

to slaughter (v) kill in a cruel way or large number
When Germany invaded Austria in WWII they used their tanks against Austrian cavalry and the Austrian army was slaughtered

cavalry (n) 骑兵
The cavalry is a very quick unit

cardboard（n) 硬纸板
They use high quality cardboard for the box of luxury products

authenticity (n)
They have a special sign to prove authenticity

authentic (adj) : real / genuine
It is the authentic product

Quality control (n) : making sure the end product is right
There was a small QC passed flyer in the box to show that the product was good

product placement (n) find a way for people to get exposure to your product (for example you pay for your product to appear in movies …)
They paid for product placement in the movie

billboard (n) : big print advertising
I saw a billboard at the airport

to forge (v) : make fake
He forged my signature, I never signed that document