VIP Class Notes (Raph)[W][R]

Vocabulary

Archaeologist (n): 1- someone who studies the buildings, graves, tools, and other objects of people who lived in the past.
E.g.: A team of archaeologists are working on a previously undisturbed area, looking for dinosaur bones.
E.g.: She wanted to be an archaeologist when she was young.

Bucket list (n): 1- a list of the things that a person would like to do or achieve before they die.
E.g.: I have so many things on my bucket list yet to do.
E.g.: Iceland has been number one on my bucket list for many years.

Uprising (n): 1- an act of opposition, sometimes using violence, by many people in one area of a country against those who are in power.
E.g.: A series of uprisings in the Arab world in 2011 has become known as the Arab Spring.

Chamber (n): 1-  a room used for a special or official purpose.
E.g.: Meetings of the council are held in the council chamber.
E.g.: Harry Potter and the Chamber of Secrets

UNESCO: The United Nations Educational, Scientific and Cultural Organization

Clay (n): 1- 粘土

Banknote (n): 1- 钞票

Original:

Since you are new of our team, I’d like to give you some tips for online MKT. Online MKT is different form traditional MKT, it needs sell products to customer not just for branding, thus we need to advertise or promotion very often. For advertising, we should find the right person. JD and Tamll provide tools to analyse, customers who bought the products and potential customers，so we can find what kind of people are our target user. After that, we need advertise on them. Usually customers look at the banner only for 3 seconds, so which banner can attract them in 3 second is what we should test every time. There is also a tip from experience, the yellow and orange banner always has the lowest performance. For promotion, there is a study goes that many people do online shopping on Wednesday, so engage promotions on Wednesday is a good choice. Unless in 618 or 1111,don’t cut price directly, buy 2 free 1 or buy 2 get 20% off is better, it can raise ASP and get a better sell out.

Edited

Since you are new in/to our team, I’d like to give you some tips on/about online marketing. Online marketing is different form traditional marketing,  because its goal is to sell products directly to customers, not just branding. Thus, we need to advertise or create promotions very often. For advertising, we should find the right target-audience. JD and TMall provide tools to analyze data on customers who have already bought the products and potential customers, so we can find more about our target users and advertise to them more effectively.

Usually customers look at a banner only for 3 seconds, so we should create and test banners that can attract them in such short time  Another tip I can give you from experience is that yellow and orange banners always have the lowest performance. There is also a study that shows that many people do online shopping on Wednesdays, so engaging promotions on that day is a good choice. Unless it is 6/18 or 11/11, don’t cut prices directly. “Buy 2, get 1 free ” or “buy 2 and get 20% off” promotions are better, as they can raise ASP and get a better sellout.

Egypt opens ancient pyramids for first time since 1960s

Egypt has opened two of its oldest pyramids. The pyramids are in Dahshur, about 40 kilometers south of the Egyptian capital city Cairo. They are now open to the public for the first time since 1965. Hundreds of people gathered outside the Bent Pyramid at a special opening ceremony on Saturday. The Bent Pyramid was built 4,600 years ago. It was built for the ancient Egyptian pharaoh Sneferu. It is 101 meters high. Builders used new techniques to build it and archaeologists say it was an important step in the development of pyramid building. Tourists can also enter an 18-metre high “side pyramid” next to the Bent Pyramid. This was built for King Sneferu’s wife Hetepheres.

The two pyramids are part of the Memphis Necropolis, a UNESCO World Heritage Site. Egypt hopes the opening of the pyramids will boost the country’s tourism industry. Egypt was a top tourist destination but tourist numbers fell after the 2011 uprising. Ancient sites in Egypt are on the bucket lists of many people around the world. At the Bent Pyramid, tourists will be able to go through a 79-meter narrow tunnel to reach two chambers deep inside. They will also be able to see ancient treasures found inside the pyramid. Egyptian archaeologists uncovered a collection of stone, clay and wooden sarcophagi – the coffins people were buried in. Some of the sarcophagi contained mummies.

Grammar

They went to marriage but the man disappeared. – They were getting married, but the groom disappeared.

Pronunciation

Pyramid: /ˈpɪr.ə.mɪd/

Egypt: /ˈiː.dʒɪpt//ee.jeept/

Egyptian: /iˈdʒɪp.ʃ^ən//ee.jeep.shen/

Pharaoh: /ˈfer.oʊ/

Archaeologist:  /ˌɑːr.kiˈɑː.lə.dʒɪst//ar.kee.oh.le.gist/