VIP Class Notes (Raph)[W]

Today we focused on:

We talked about an upcoming presentation she’s doing in Singapore next week, and reviewed her PPT.


Among (prep): 1- happening or being included as part of a group of people or things.
E.g.: The decision has caused a lot of anger among women
E.g.: Relax, you’re amongst friends.
E.g.: Talk about it among yourselves (= talk to each other about it without me) for a while.
E.g.: She has worked as an estate agent among other things (= as well as other things).

So-called (adj): 1- used to introduce a new word or phrase that is not yet known by many people. 2- used to show that you think a word that is used to describe someone or something is not suitable or not correct.
E.g.: It isn’t yet clear how dangerous these so-called “super-rats” are.
E.g.: It was one of his so-called friends who supplied him with the drugs that killed him.

Pick (v): 1- to choose, to take some things and leave others:
E.g.: Pick a card from the pack.
E.g.: One of my sisters has been picked for the Olympic team.
E.g.: She was picked to play for the team.

Pick up (v): 1- to get or bring someone or something from somewhere:
E.g.: Whose turn is it to pick up the kids from school?
E.g.: A truck picks up the recycling once a week.



Compared to the past, with the development of sneaker culture. Not only had we to seeding the celebrities and influencers as usual,  but also plan to approach the sneaker heads. In China, the young consumers are pay close attention to the sneaker culture and street culture.  Sneaker has become a very important role of the daily mix &match. It’s very interesting that more and more young people who will pick up which sneaker they wear today first, then to pick up the suitable clothes to styling with their shoes. As for Levi’s, we should to educate youngers that to choose right jeans as same important as a pair of favored shoes.


With the development of sneaker culture, we cannot continue doing seeding actions only with celebrities and influencers, like we did in the past. Nowadays we also need to approach the so-called “sneaker heads”. In China, the young consumers pay close attention to sneaker and street culture.  Sneakers have become a very important element of the daily fashion mix & match. Lots young people even pick the sneakers before pick the rest of the outfit. As for Levi’s, we should to teach young consumers that choosing the right pair of jeans is just as important as choosing the right pair of shoes.