VIP Class Notes (Nick) [W]

October 31, 2018NickJessie

Vocabulary

Rapport – a relationship, especially a good one, that allows two people to work together well or understand what the other wants to do or means to say

Whole vs. All – focus on the group or on the individuals that make it up
e.g. All the apples have gone bad (no individual apple can be eaten)
e.g. The whole apple is bad (no part of this apple can be eaten)

Filter vs. Filter out – use “filter to describe what you’re cleaning or getting something from; use “filter out” to describe what you are taking out
e.g. We’re going to filter the water so that it’s safe to drink.
e.g. We’re going to filter out the good resumes from the pile.

Furthermore/Moreover vs. In addition
— All three can add new points to one thought.
— “In addition” can also add new thoughts.
e.g. Plan A has x. X is great. It also has y. Y is marvelous. Furthermore, it has z.
e.g. We have plan A, which is stupendous. In addition, we have backup plan B, is almost equally stupendous.

Pipeline – the development of people with skills you need; the process to develop a business plan, report, etc.
e.g. There are high schools which commonly as pipelines to get into elite institutions (these schools send many students to these institutions).
e.g. We have a new project in pipeline now. We hope to be able to present it to the shareholders in March.

Writing exercise

Hi,
Here is an email that I want to convince my boss for my planning and the direction.

I modified all my recruiting direction. I can’t quantity those objectives now. I just know my goal is we can filter at least 60+ quality resumes for Spring audition which is already 2 times of our whole year recruiting numbers in 2018. If we do not have more brand exposure in these fields and have these partnerships, it’s impossible more talented people know what SPACE is even they consider SPACE could be their future career path.

Offline

Activation:
SPACE culture camp/ Fitness Leader Summit
/ SPACE culture camp: Members and people interested in SPACE have consistent opportunities to know more about SPACE.
/ SPACE culture camp highlight:
Presentation: tell the story of company culture
Cycle/ Barre/ Yoga/ Moves mini-class 60 minutes
Bring all of them into the studio and choose senior instructors to teach 15 minutes of each modality. All participants will take this class. Trainers and decision makers will observe and take notes tosee if there are any candidates fitting in our brand.

/ Fitness Leader Summit (Invite Only: Trainer/ instructors/ Entrepreneurs/people interested in fitness industry):
invite 1 world-class master (e.g. Andrea) quarterly and we host fitness leader summit to support their development in fitness industry. The benefits for us we have strong connections with fitness masters and have influential power in the industry.

Partnership
The objective is we have opportunities to approach talented people who have dance, fitness or pilates training background.
/Dance Studio: // Caster (SH) // GH5 (SH) // Kinjaz (BJ)
/Les Mills: Winnie
/Pilates: BC
Training Camp/ Workshop/ TT – SPACE ACADEMY collect attendee list to become our inner space list

/ Barre 90 minutes workshop
/ Barre 4-day immersion
/ Barre 100(200) hrs TTC

/ Sense of grooving and music training?
/ Vocal training?
/ Coaching skill training?

….

Campus/ College
Some students with performing profession accumulate teaching/ performance experiences when they study so it’s still worthy reaching out to them.

Taipei Arts University: (Taipei) 台艺大、北艺大、北市大
If we have an “instructor rotation” mechanism, taipei instructors have chances to apply for working in other cities SPACE studio located or we recruit candidates from Taipei for Shanghai and Beijing studios.

上海戏剧学院 work with Kai
北京现代音乐研修学院 work with Kong Jing

Yoga Conference/ Fitness Convention
brand exposure on the conference.
// ChinaFit
// Yoga Conference
// 2018 Active Masters All Star Summit (奧立來）work with Sophia
// FIBO
// IWF
// Nike Superworkshop: 2018 Nike Workshop: total of 2500 participants
—— 110 attendees for 4 classes and 60 people attended SPACE information session

Have a proposal for each fitness convention/ yoga conference

Scouting Partners
Member Sharing: Campaign
Jessie and trainers research and attend Dance + Pilates+ Fitness classes in the surrounding area.

Online
Recruiting Page on APP/ WeChat
Social Media Sharing (Instructor Fans Group Chat )
Social Media Partners

Recruitment Campaign
Target Audience：SPACE Members
Space members are bounded with our brand and we create a campaign that they are easily to share. Get them involved in the search.
e.g. Find next JJ or superstars
Choose your favorite instructors

Audition – Spring, 2019

Jessie

Hi,
Here is an email that I want to use to convince my boss for my planning and the direction.

I have revamped my entire recruiting plan, but I can’t quantify the objectives individually now. My goal is ~~we can~~ to filter out ~~at least~~ 60+ quality resumes for Spring auditions which is already equal to of our ~~whole year recruiting numbers in~~ total from 2018. In addition, we need more brand exposure in related fields and we need to develop more strategic partnerships with advertising platforms and pipeline institutions. In this way, we can attract more talented people to SPACE to show them that SPACE could be their future career.

Offline Recruiting

Activation:
1. SPACE culture camp
/ SPACE culture camp: so that members and others from the general public interested in SPACE have consistent opportunities to learn about SPACE.
/ SPACE culture camp highlights:
Presentation: tell the story of company culture
Cycle/ Barre/ Yoga/ Moves mini-class 60 minutes
Bring all of them into the studio and choose senior instructors to teach 15 minutes of each modality. All participants will take this class. Trainers and decision makers will observe and take notes to see if there are any candidates that fit~~ting in~~ our brand.

2. Fitness Leader Summit (Invite Only: Trainer/ instructors/ Entrepreneurs/people interested in fitness industry):
invite 1 world-class master (e.g. Andrea) quarterly and we host fitness leader summit to support their development in fitness industry. The benefits for us we have strong connections with fitness masters and have influential power in the industry.