VIP Class Notes (Nick) [S]

What attracts you about the culture and lifestyle of the North Face? Why is this your dream brand? Why do their products look so good?

Vocabulary

Goal – 目标

Moving up – to be doing better, improving, getting a better salary, better experience, having a better social status, etc.
e.g. Cida is moving up in the fashion industry!

Rome wasn’t built in a day – it takes a long time to build something great, like an empire

Tent

Grow – to become better at something, to change as a person, to become a better person, to develop as a person
e.g. This last year has been hard, but it has helped me to grow (as a person).
e.g. Cida wants to join VF group to grow professionally.
Grow up – to become an adult; from kid to adult
e.g. Kids are all grown up before you even realize it!

Lifestyle Brand – a brand that isn’t just about looking good, but about living in some way; an outdoor life, a sports life, etc.

Backpack – a bag with two straps, one for each shoulder 书包，双肩包

Long-term – planning for something many years in the future
Medium-term, Short-term

Adjective – 形容词

Physical Store / Offline Store – the usual term is “physical” meaning something you can touch, but now it might even be more common to have an online store, and so the opposite of that is offline.

Run a company – to manage the company, to make the decisions and make sure that things are being sold, people are getting paid, etc.
e.g. Cida left her previous company because it was only an online brand and so it didn’t offer any of the opportunities to see how a major brand runs.

Influencers – people who can make other people want to do something, say something, or buy something, especially on social media like Twitter or Weibo

Promote / Develop – to make something well known; to make something better
e.g. The Chinese government, in recent years, has been trying to promote/develop the local/domestic fashion industry.

Domestic – inside of a country; the opposite of international

Joint Enterprise – when two companies work together to make a third smaller company
Cooperation Agreement – when two companies agree to do something together

Grammar

But they are like me – but they like me

I want to worked for North Face – work

Your experience is very well for this job – very good

I am nervous in the phone – on the phone

This company is register in New York – registered
— When we want to use a verb as an adjective, we use the “-ed” form

They have twenty store – stores

I just want to touch every part of this brand – I want to experience all the aspects of running an offline brand

They look me suitable – they see me as suitable

In next company they have five person – in my next company they have five people

I want to charge of the marketing of a brand – I want to be in charge of the marketing department/team of a brand; I want to be in charge of the marketing for a brand

I think some brands not fashionable, just rich – I think some brand are not fashionable, just rich

I want to apply some university to England or some country. It’s my goal, not now, aim. Recently I quit my job and I’m looking for some better company, but have some limited for me. So maybe some day I want to have improve my skills and come from China to a big company. I’m in a fashion industry, I want a famous brand, almost foreign company, like luxury brand or sports brand, always from Europe or America. My job responsibility always to report foreigner manager.

I want to apply to some universities to in England or some another country. It’s my long-term goal / aim, not now, aim. Recently, I quit my job and I have been looking for some a better company, but have some the options are limited for me.** So maybe some day I want to have improve my skills and come back to from China to work in a big company. I’m in a the fashion industry. I want to work in/with a famous brand, almost but in Shanghai foreign company, like a luxury brand or a sports brand. They are always from Europe or America. My job responsibilities always to include reporting to a foreigner manager.

** but I have limited experience.

Pronunciation

Apparel – a – pair – el