VIP Class Notes (Nick) [S]

Rewrite your introduction, trying to include more signposts showing “where we are” and “why is this important?”

Vocabulary

Remaining – what is left from the total
e.g. 65% of our yearly budget goes into the three main campaigns, and the remaining 35% goes to our regular campaigns.

Take advantage of – to leverage a surprise opportunity to get some good results; (of a person) to use an unfair advantage to harm someone for your own benefit
e.g. We took advantage of Tudor’s large investment in China to push our advantage in Vietnam.
e.g. Since they were tourists, the locals took advantage of their ignorance of local prices to make large profits.

Proportion – how much of a total is given to one thing
e.g. Kids fight when the proportion of food given to their sibling is higher than theirs.

Exchange rate – what one currency is worth against another currency

Ignore – when you don’t want to know something, so you don’t pay attention to it
e.g. The child was crying because she wanted some candy, but her parents just ignored her.

Administrative vs. Management – administrative work is just filling out forms, making records; management is making decisions
e.g. Now that the campaign is finished, we just have administrative tasks left to finish (filing a report on what we did, for example)
e.g. Now that I have been promoted to management, I have to lead a team of six people.

Signpost (in writing) – something that tells your reader/listener where we are and where we are going; what will you say, what are you saying, how is this related to the other points?

Broad – wide, in many places, with many people
e.g. We need to get broad exposure in the Chinese market.

Grammar

We are eas(il)y to ignore the exchange rate – it was easy for us to forget the exchange rate

Self-introduction

Let me introduce myself first. I’m Nickole, I was born in Shanghai and graduate in Shanghai. I worked in / For now I am working at Longines company for three years, and I worked for GAP, an American apparel company before I went to Longines. Now my position is a staff member in digital communication department. I report to digital marketing manager directly. My main responsibility is digital campaign work and traditional PR part, and some other administration work. For campaign work for Longines, we generally will have five to six digital campaigns in one year. There are three bigger campaigns is Chinese New Year and Chinese Valentine’s Day, and the rewarding campaign that we are doing now. In the digital campaigns I will manage some (??) campaigns and build some H5 mini site. For an example, on CVD, Longines is a watch luxury brand, but in China it has a famous slogan about love. So, in China Longines has a key message about love so when we planned our digital campaign about love, we will consider how to deeply exposure love first. So, in this year, we choose our ambassador to shoot a mini-film as our advertising exposure first. Then, to expand this field and our slogan we planned to exposure some / we would like to exposure some / attitude about love. We leverage the KL to expose our slogan, we use H5 mini-site to interact with the audience to make them understand what the love Longines want to experience deeply. We also purchased a lot of advertising platform on digital platform, to expose the image. In the end, we have an amazing result. More than 20 million to reviewed our / have saw our advertising. Almost 500,000 audience to plan/review/interact with us by H5. For PR, my responsibility is to maintain the PR relationship in Eastern area and do some photoshotting and responsible for the release of our newsletter in China. And for advertising, I was responsible for the purchase of the digital apps cinema and magazines.

Background

Let me introduce myself first. I’m Nickole, I was born in Shanghai and graduated in Shanghai. I worked in / For now, I have** worked at Longines company for three years, and before that I worked for Guess, an American apparel company before I went to Longines. Now My current position is as a staff member in the digital communication department. At work, I report to the digital marketing manager directly.

Experience

My main responsibilities are*** digital campaign work, and traditional PR part, and some other administrative work. For campaign work for Longines, we generally will have five to six digital campaigns in one year. There are three big / main campaigns for Chinese New Year, Chinese Valentine’s Day, and the final big campaign is called the “rewarding campaign” that we are doing now. In the digital campaigns I will manage some KOL purchases and build some H5 mini sites. For an example, on Chinese Valentine’s Day, Longines is a watch luxury brand, but in China it has a famous slogan about love.**** So, in China Longines has a key message about love. So, when we planned our digital campaign, about love, we will considered how to get deeply broad exposure for this slogan.

So, in this year, we choose our ambassador to shoot a mini-film as our advertising exposure first. Then, to expand this field and our slogan we planned to exposure some / we would like to exposure some / attitude about love. We leverage the KL to expose our slogan, we use H5 mini-site to interact with the audience to make them understand what the love Longines want to experience deeply. We also purchased a lot of advertising platform on digital platform, to expose the image. In the end, we have an amazing result. More than 20 million to reviewed our / have saw our advertising. Almost 500,000 audience to plan/review/interact with us by H5. For PR, my responsibility is to maintain the PR relationship in Eastern area and do some photoshotting and responsible for the release of our newsletter in China. And for advertising, I was responsible for the purchase of the digital apps cinema and magazines.

** I am currently working at . . .

*** I am responsible for

**** So, though globally Longines is known simply for precision, in China it has a different image. We have a famous slogan about love, and so we focus on this around Chinese Valentine’s Day.

Interview Material:

1. Background
2. Experience
   1. PR
   2. EPR
   3. Administrative/Management work

Try to help the interviewer remember what you are saying by giving more signposts.

Pronunciation

Image