VIP Class Notes (Nicholas)(W/R)

Pronunciation

said / NOT SIDE / SED

hard -I and hard A sounds

apple / map / sat / hat

is / little / kiss / hit

Long E

ees / leetle / kees / heet

long I Long A = no problem = perfect

bite light kite

taste made kay lay

magnifying / harsh, fast, downward, 4th tone

letters /

change

scales

maintains

abandons

sit

Vocabulary

“provide an experience” / more than the product, give the client or customer a pleasant experience.

scale it / to make something bigger

e.g. I want to join a growing company to help themĀ scale their business.

e.g. I can contribute my expertise to help themĀ scale.Ā 

to communicate with our target audience / toĀ [attract] our target audience

inquiry / a question trying to find a solution to something

alcoholicĀ – likes too much alcohol – addicted to alcohol

workaholicĀ – “workman” – likes too much work – addicted to work

I want to do my life better / I want to [lead] a better life

initiate – start – verb

e.g. Don’t initiate a relationship with a workaholic!

initiative – äø»åŠØꝃ – IN-NISH-YUH-TIVE

e.g. My mother said I am responsible for my learning so I have thc take the initiative.Ā 

e.g. Our company announced a new business initiative (project with a goal).

high standards – lot of requests of the guy

Grammar

Singular Noun + Singular Verb

Plural Noun + Plural Verb

I / we / they don’t

He / she Ā doesn’tĀ 

my friends is areĀ a good cycle / [source]

we have a lot of way to do it / we have a lot of ways to do it

we have a lot of choice / we have a lot of choices

I came to here / I came hereĀ 

I’m a good background to marketing / I have aĀ strong background in marketingĀ 

females is more than males / there are more females than males

I thint it’s hard in company / I think it’s hard inĀ companies

mental issue is a sensitive problem / mental issuesĀ are aĀ sensitive problem

he not know how to balance life and work /Ā he doesn’t know how to balance life and work

I want to get more chance for my staff and for myself / I want to getĀ more chances / more opportunitiesĀ for my staff and for myself

Reading

Ikea has had the same instantly recognizable logo since the 1960s, with big blue block letters nestled inside a yellow oval that sits inside a blue box. But today, Ikea is announcing a change designed to help the company communicate more effectively as it scales up its digital presence.

This new logo system, called Fƶnster, which is Swedish for ā€œwindow,ā€ maintains the lettering and iconic oval inside a rectangle form of the Ikea logo but abandons its color scheme. Instead, an all-white version of the logo sits on top of any video or photo, and the ovular shape becomes a ā€œwindowā€ into the image behind it. The new logo can be used to visually highlight a design feature of Ikeaā€™s furniture, acting almost like a magnifying glass to direct peopleā€™s attention, whether in one of its new small-format urban stores or in one of its new apps.

Writing exercise

Orignal

I am thinking about Smart English ‘s business model these days. I found that even children’s online english market is upgrading fast now, but adult’s english market is still have a big chance to challenge. According to my research, I realized that if an adult want to study english, his purpose is very strong, and also have a high expectation to attend a english study organizations. But for now, in China, most of people who don’t know a good way to study english, recite vocabulary is their first choice. They don’t know open mouth to speak is more important . Smart English is using face to face to teach students to speak at the beginning . That’s a very right way for teaching. But it is not enough channels to recruit new students. Only depends on Dianping and word of mouth to communicate. If SE wants to develop quickly and earn more money, maybe it’s time to consider how to augment its recruit channels.

Corrected

I have been thinking about Smart English ‘s business model these days. I found that even the children’sĀ online english market is upgrading fast now / growing quickly, but theĀ adult’s english marketĀ [presents] a / is a big opportunity for Smart English. According to my research, I realized that if an adult want to study english, their purpose is very strong, and they also have a high expectation to attend english study organizations. But for now, in China, most of theĀ peopl Ā / mostĀ peopleĀ who don’t know a good way to study english, recite vocabulary ā€” thisĀ is their first choice. They don’t know / don’tĀ understand thatĀ oral English / spoken English is more important. Smart English is using face to face to teach students to speak at the beginning . That’sĀ theĀ  right way for teaching. But thereĀ is not enough channels to recruit new students. NewĀ business only depends on Dianping and word of mouth to communicate. If SE wants to develop quickly and earn more money, maybe it’s time to consider how to augment its recruiting channels.