VIP Class Notes (Nicholas)[S]

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Homework

1. Are there many advertisements in your country? Where do you see them most?
2. Why do you think there are so many advertisements now?

Speaking exercise

Original

When I was young I hated the advertisement on TV because I liked to watch the movies on TV, but when the movies passed maybe about 20 minutes there will be some ad, I think that was very disgusting, when I was young. With my growth I find the ads may be a good thing on TV for one thing it can – the people who watch the TV can have a relax when the advertisement appears, and for another thing some ads are more and more interesting. They just like a little movie and some of these advertisements can make people think a lot of things about life, and the nature, so I think maybe it’s a good thing or interesting.

Corrected

When I was young I hated advertisements / ads on TV because I liked to watch movies on TV,, I thought that was very disgusting when I was young. As I have grown I find the ads may be a good thing on TV for one thing it can – the people who watch the TV can have a relax when the advertisement appears, and for another thing some ads are more and more interesting. They just like a little movie and some of these advertisements can make people think a lot of things about life, and the nature, so I think maybe it’s a good thing or interesting.


Original

Because I think the company made the advertisements need lots of people to know the things they want sell so if they create buy the advertisements to attract majority of people, so the rate of the people who can buy these things would be rise, and many people can see these advertisement repeat many times, they can remember the advertisement, maybe they will want to try to buy them. So that’s why I think they make the ads a lot.

Corrected 

Because I think companies make advertisements because they need lots of people to know about the things that they want to sell so if they buy advertisements then they will attract a majority of people, and then the rate of people who buy these things would rise / increase / grow / climb / takeoff, and many people would see these advertisements repeat many times, they would remember the advertisement, maybe they will want to try to buy the things / [products] / [services]. So that’s why I think they make ads a lot.

If + Then

What do they usually do? = Present tense

Here’s what I like + Here’s why I like it + Here’s how it makes me feel

Tell a personal story

Vocabulary

growth = personal growth
growth = professional growth

e.g. I have grown professionally.

advertisements/ advertising / advertise
advertisements / ads = noun
advertising = noun
advertise = verb

e.g. Huawei’s advertisements are very big!
e.g. Huawei’s advertising is always very interesting!
e.g. Huawei advertises their iPhone everywhere!

evolution 演化 / evolve å‘展
evolve = change over time
e.g. Evolution is usually a very big idea in science: it talks about how people are very complex (å¤æ‚) today, but a long time ago, we weren’t so complex. Over time, over many many years, people grow, change and become better — they evolve!
e.g As people, we also evolve.
e.g. I have evolved as a woman.

brand / branding – 牌
e.g. The commercial changed how I thought about the brand. My thinking about the brand had evolved.
e.g. Coca Cola brands their soda as a life changing, important drink! But really it’s just sugar mixed with water. It’s not special. But they have very clever branding that makes us feel like Coca Cola is important for some reason.
e.g. How is Smart English branded? Well it’s branded with a lion, it’s friendly. That’s the brand image.

complex (å¤æ‚) / complicated (å¤æ‚)
e.g. This sentence has very complicated/complex grammar. This means it is difficult to understand!

click = choose something on the internet page

content marketing = marketing with helpful ads and stories
e.g. An example of content marketing would be if

Grammar

but when the movies passed maybe about 20 minutes there will be some ad
but when the movie had played for 20 minutes there would be some ads

I remember when I was a boy after I had played I would eat dinner. = an event / something happened
I remember when I was a boy after I played I would eat dinner. = general / not specific

I grew professionally = one time event / it happened once
I have grown professionally = process over time

If it is a “what if” sentence or scenario/situation/idea = use the word would
e.g. What if I gave you a million dollars – I would buy a house.
e.g. She’s so beautiful I would love to take her to dinner!
e.g. What if you died tomorrow? What would you do today?

which calls ai / which is called ai

one famous people in history / one famous person in history