VIP Class Notes (Nicholas)

boutique / a small, classy, high end business

niche / a very focused section of something, usually super focused

e.g. A generalist would be a “doctor”. A doctor’s niche would be an eye doctor.

e.g. Rich people like to hire specialists in specific niches.

e.g. You are not a marketing generalist (noun), you are a marketing specialist. Your niche is event promotion.

e.g. “The riches are in the niches.”

Grammar

most of the company have / has

to exciting the customer / to excite the customer / to entice the customer 

Vocabulary

“from cost standpoint…” 

e.g. Let’s start talkign about the event from a F&B standpoint.

this part of the money/ portion / allocation (noun) / allocate (verb)

e.g. How much of your budget have you allocated towards F&B?

e.g. If you’re breaking down a company’s budget, you can look at what is their events marketing allocation.

case by case depends on / it depends on the case / depending on the case / I determine that on on a case-by-case basis

word of mouth / how good reviews or opinions of a businessperson are shared from person to person

e.g. I don’t buy advertisements for my business, I depend on word of mouth.

e.g. Something travels by word of mouth.

referral (noun) / to refer (verb) / to suggest your name to someone to connect you for business opportunities

e.g. I heard Fat Burger needed an event specialist, so I referred Luna to them.

e.g. Luna was very thankful for the referral.

milestone / a very important time or event…but it’s somethign that you an measure and celebrate.

e.g. When a company reaches their 10 year anniversary in business — this is an important milestone.

“racked up…” / they were successful and the profits added up or racked up

e.g. When Luna is shopping at Dolce & Gabanna, her bill racks up.

e.g. When Nick eats at Fat Burger, his bill racks up.

to take delivery / to receive 

e.g. Have you taken delivery of our pacakage?

SEC / Securities & Exchange Commission / these are the people that are the watchdogs of the USA stock market — they make sure everyone is following the rules

e.g. It’s the SEC’s job to protect investors.

This company is “publicly traded” / I can buy it on the stock market