VIP Class Notes (Nemo)[R]

Reading

When walking into a typical retail store, you’ll likely notice tidy, curated product displays that visually highlight their items for sale. Those products aren’t arranged that way by accident — the merchant is using visual merchandising best practices to help the products sell themselves.

Essentially, your retail space has to be your most productive and most efficient salesperson, and visual merchandising employs the art of optimizing your retail store and product displays for maximum revenue.

Yes, the discipline requires a sense of aesthetic, but it’s also a science — visual merchandising is a tried-and-true strategy with results you can replicate in your own retail store.

Vocabulary

tidy (adj): 1-having everything ordered and arranged in the right place, or liking to keep things like this:
E.g.: The house was clean and tidy.
E.g.: My flatmate isn’t very tidy.

visual merchandising-VM

maximum -最大限度

minimum-最低限度
maximize-使增加到最大限度
to increase sth as much as possible
minimize(v): 使减少到最低限度

revenue (n):the income that a government or company receives regularly:
E.g.: Taxes provide most of the government’s revenue.

salary (n):a fixed amount of money agreed every year as pay for an employee, usually paid directly into his or her bank account every month:
E.g.: an annual salary of £40,000
E.g.: His net monthly salary is €2,500.

net (adj): 1-left when there is nothing else to be taken away:
E.g.: I earn $50,000 gross, but my net income (= income that is left after tax has been paid) is about $36,000.
E.g.: The net weight of something excludes the weight of the material that it is packed in.

deduct (v): 1-to take away an amount or part from a total:
gross (adj,adv): 1-(in) total:
E.g.: A person’s gross income is the money they earn before tax is deducted from it.
E.g. : She earns £30,000 a year gross.

gross weight/net weight

GDP-abbr. gross domestic product 国内生产总值

tare (n): 1-the weight of the material in which goods are wrapped, taken away from the total weight of the goods including this material to find the net weight of the goods:
E.g.: In surveying meat packaging, we found that the overweight from tare ranged from .01 pounds to .33 pounds.

replicate (v): to copy or repeat  something
E.g.: The museum tried to replicate the methods of the old masters

replica (n): 1-an exact copy of an object:
E.g.: The ship is an exact replica of the original Golden Hind.

(a)esthetics (n): 1-the formal study of art, especially in relation to the idea of beauty

(a)esthetic (adj): 1-relating to the enjoyment or study of beauty:
E.g.: The new building has little aesthetic value/appeal.